GEN Summit 2019: monetising audio, building direct relationships, and emerging tech

Over three days in sunny Athens, the Global Editors Network gathered a large group of innovators in the media industry, coming from the commercial, editorial, and technology spheres. With this diverse group at GEN Summit, three main conversations emerged: determining how we can monetise audio efforts, the importance of building direct relationships with readers, and[…]

5 graphs you need to see from Reuters Digital News Report 2019

Every year, we look forward to the release of the Reuters Digital News Report because it’s one of the most comprehensive reviews of news consumption globally. Based on a survey of 75,000 people in 38 markets, the 156 pages of this just released report are full of actionable insights. We’ve boiled down the findings to the[…]

Innovation vs change: 5 ways publishers have truly innovated

Innovation is more than just change, it requires thinking completely outside the box to move forward in a different direction. This week we’ve gathered five case studies analysed in the past year of how publishers have truly innovated. We hope this will help inspire your own digital strategy. #1. Growing subscriptions through adblockers “When you[…]

49% reduction in churn observed with JAMES, Your Digital Butler

Today at News UK we are hosting together with The Times and The Sunday Times the event “Driving Subscription Growth Using AI” where we’ll be sharing findings from our year long collaborative project “JAMES, Your Digital Butler“. Using machine learning and AI, JAMES personalises the distribution of the edition, in terms of time, content, format[…]

How European publishers are building habits with audio

In our “Business of Audio” series, we have explored topics that have been commonly overlooked in the audio discussion, such as how audio is more than just podcasts and why we cannot forget the monetisation aspect. However there is another topic that does not always get the airtime it deserves: how audio is developing outside[…]

Paywall blockers: how publishers should prepare for this changing technology

With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically or through new strategies. But as the industry makes the move towards reader revenue strategies, we’re seeing more readers employ new techniques and technologies[…]

Collaborative news media events you should have on your travel schedule

Through our newsletter, we’ve been lucky to meet a wide variety of innovators in the news media industry. Interesting conversations and debates have been sparked within our community and it has helped shape how we approach media innovation here at Twipe. Because we know the of value of collaboration, we want to share with you[…]

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