Should publishers be investing in news content for smart speakers today?

In our business of audio series this year, we’re exploring how publishers can monetise their audio content, whether it be longform podcasts, news briefs for smart speakers, or something in between. Often this conversation on audio for news has been dominated by podcasts however, with the revenue model for smart speakers ignored. Inspired by a[…]

What we learned about successful products at the International Journalism Festival

If you are at all active on Twitter, you probably couldn’t escape the fact that the International Journalism Festival was held in Perugia this past week. Over five days, this free conference discussed all aspects of the journalism industry. This week we’re taking those learnings and applying them to digital product strategies to better understand[…]

What You Missed at WAN IFRA’S Digital Subscription Summit

Last week our team attended the sold out Digital Subscription Summit from WAN IFRA in Paris. For those who missed this event, we’re sharing the main insights from the day. It’s time to rethink your paywall strategy Esfand Pourmand, Chief Product Officer at The Boston Globe, provided some very interesting insights that can easily be applied[…]

Newspapers react with scepticism to Apple News+ launch

Apple’s announcement about the launch of “Apple News+” has sparked lots of discussions in our office, both among our team and our customers and publisher community, including the Danish Media Innovation Tour that visited us this week. We’re sharing some of those insights, and we welcome any other comments or questions on this launch. But[…]

Are you developing your paywall strategy for acquisition or retention?

We know that more and more publishers are focusing on reader revenue strategies this year (52% of news executives state subscriptions will be their main revenue focus in 2019). That means paywall strategies are often being rethought, from The New York Times ending the incognito loophole with its paywall or Neue Zürcher Zeitung tweaking its[…]

Stories: the format publishers need to take seriously

Increasing engagement, reaching younger audiences, habit formation…all topics keeping leaders of the news media industry up at night. While there is no magic bullet (and indeed you should be sceptical of any promised panacea, à la ‘pivot to video’), many publishers have been undervaluing one potential strategy: the Stories format. First seen on Snapchat and later on[…]

Reinventing the newspaper for the digital age

Recently we are seeing a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news game all together (à la The Times and The Sunday Times), or through creating new digital-only editions. Today we examine further this growing trend, through understanding exactly what[…]

First signs of a subscription model for podcasts

In the second article for our “Business of Audio” series, we are taking a look at the changing business model for podcasts. Following in the footsteps of many publishers who are focusing on a “pivot to paid” this year, some podcasts are also offering subscriber-only, or early access, to podcasts. We examine this shift, the[…]

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