Learnings from 2019’s best news industry conferences

As you work on your strategy for 2020, we have gathered the top learnings from this year’s industry events to help inform your strategy. #1. Growing subscriptions at #DigtalSubsParis Matthew Skibinski, consultant from the Lenfest Institute for Journalism, confirmed the importance of emails and registered users for likelihood to subscribe, and he also gave another[…]

Defining news habits in the digital age

Recently, we gathered the leading minds in our industry for the third “Digital Growth Summit” in Berlin. Through candid conversations and thought-provoking debates, we were able to advance our understanding of habit-formation strategies for news products. While it was clear that no one seems to have cracked the code yet, we learned that to succeed[…]

How local news organisations can fight for their slice of the subscription pie

The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this. Even among the growth in news media subscriptions, national titles have dominated: The New York Times and The Washington Post account for more than half of all US[…]

Why publishers are creating vertical subscription products

This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert and retain subscribers for their main news product or add additional revenue streams. Recently we are seeing more and more news organisations experiment with[…]

Where US publishers see potential for innovation

Recently Google announced the funding recipients of its first-ever “North American Innovation Challenge“. 34 projects were chosen across the US and Canada, with funding totaling $5.8 million. We’re no strangers to Google’s Innovation Challenge here in Europe (or as it was previously called the DNI fund). At Twipe we’ve been fortunate enough to have a[…]

Young people and the news

One of the many challenges publishers today are trying to tackle is how to reach a younger audience. As news consumers are feared to be only getting older and older, exactly how to reach this new audience is becoming crucial. That’s why we have gathered the latest research on young people and the news here,[…]

Unexpected ways publishers engage readers

When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such as conference calls, calendars, and WhatsApp. While the best practices for these platforms all differ, they succeed because they tap into basic desires of[…]

#DGSHabits – what we learned about habit-forming news products

For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia, we learned what works (and what doesn’t) for creating news products that become part of your readers’ daily routines. We wrapped up the day[…]

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