Changing hearts and minds: advice for cultural change in legacy news organisations

For something a bit different this week, we are giving a new report from Reuters on culture change a careful look. In this report, Lucy Kueng argues that the difference in digital transformation success in legacy media organisations is not due to strategy, as many have similar strategies, but instead in the translation of strategy[…]

Why texting should be part of your mobile strategy

Publishers today know the importance of meeting their readers where they are, which is increasingly on mobile devices. However beyond optimised websites and native apps, there had been little innovation in the past decade. That’s changed recently, as publishers have experimented with distributing their content on WhatsApp and directly texted readers. To better understand the[…]

3 publishers that saw business impact with Digital News Innovation projects

With the recent release of the Google News Initiative Impact Report, including results from the DNI fund in Europe, we are exploring this week, 3 news innovation projects where publishers already reported positive business impact. We hope that seeing how other publishers have successfully innovated can serve as inspiration for your 2021 planning. If interested[…]

What newspapers can learn from Amazon

With news this week that Jeff Bezos is allegedly in talks to buy CNN, after buying The Washington Post in 2013, it seems the Amazon founder is expanding his media empire. What lessons does the Amazon story have for newspapers, as they adapt to digital disruptors as well? Today we’re digging into what Jeff Bezos[…]

How Aftenposten is using Twipe’s Habit Formation Canvas

Through our habit research, we created the Habit Formation Canvas for News Products to help publishers shape their product strategies. In a recent habit formation workshop with our team, this canvas was used by Aftenposten. The workshop Twipe facilitated was very inspiring and gave us a new framework we can apply to our products. This[…]

Why hyperlocal news is here to stay

Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. However, we have seen success stories in local media, with a just-released report from Reuters highlighting how local publishers have succeeded with subscription strategies in Europe. We have also seen success across the pond, with[…]

Surprising opportunities for news audio despite pandemic

Coronavirus has impacted news media across the spectrum, from declining advertising revenue to changing news audience habits. In the early days of the crisis, there was an immediate fear that news audio listening would plummet as globally people suddenly stopped commuting. However we have seen some good news for audio, including research from GlobalWebIndex that[…]

European publishers seeing success with subscription strategies

This week a study on publishers across Europe was published by Reuters, with a focus on how 8 specific titles have found success with reader revenue strategies. This report serves as a follow up to one published in 2018, in which not all publishers had embraced reader revenue strategies, so it is interesting to see[…]

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