How news push notification strategies have matured in 2020

The recent Reuters Digital News Report found that the use of push notifications for news has been growing in recent years. With more and more alerts on readers’ lockscreens, how are publishers working to stand out? To answer this, we dug into examples from MittMedia, The Times, BBC, The Dallas Morning News, Ouest-France, DuMont and more.[…]

All eyes on Belgium: small country, big media innovations

This week we celebrated Belgium’s national day. As a Belgian company, we are proud of our long history of innovation in the news industry. In 1605, the very first newspaper was printed in Antwerp, which is not too far from our office in Leuven. This spirit of news innovation has carried over into the digital[…]

Knowing your readers in a world with privacy regulations

Today publishers are faced with two conflicting tasks: on one hand, they need to know their readers in order to build strong relationships while on the other hand publishers need to comply with increasing privacy regulations. In Europe publishers are faced with GDPR, which became enforceable in May 2018, while in the US, publishers with[…]

How digital editions are helping to create reader habits

This week we hosted more than 200 publishers for a webinar on habit-forming news products (Missed it? Sign up to hear about the next webinar). While we focused on habit-forming news products in general, many of the attendees had questions on using digital editions in their habit-formation strategies. In a poll of webinar attendees, 58.8%[…]

Updates on the publisher relationship with Facebook, Apple, and Google

The relationship between publisher and platform, no matter the platform, is one fraught with often competing needs. Over the years, we have seen more and more publishers prioritise owning the relationship with their audience directly, rather than being at the mercy of the platform. We all remember the much-hyped newsfeed changes on Facebook in 2018,[…]

How puzzles play an essential role in reader engagement

Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section recently. Publishers are leaning into this, using puzzles as a strategic tool in habit formation,[…]

5 graphs that will impact your digital strategy – Reuters Digital News Report 2020

Hot off the presses this week is the latest Digital News Report from Reuters, with insights from across the globe for publishers. Based on a survey of 80,000 digital news consumers in 40 markets, the 112-page report is full of actionable findings. We’ve boiled down the findings to the 5 key graphs that should shape[…]

How publishers are playing with time in their paywall strategies

Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content is available to everyone but select premium content is available only for paying subscribers. One growing type of paywall that stands out is[…]

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