Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content is available to everyone but select premium content is available only for paying subscribers. One growing type of paywall that stands out is[…]
While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important for publishers to learn from one another, something we encourage in our community of international media executives. We are joined in that mission by INMA,[…]
While a survey from McKinsey found that 96% of executives view innovation as a strategic priority, only 6% are satisfied with their innovation performance. For a variety of reasons, legacy organisations have often been slow to react to changing situations and lacking a true innovation spirit. On the other hand, there’s been startup after startup[…]
Earlier this year we published the results of months of research into the world of habit-formation for news products. Through interviews with leading publishers such as The Telegraph, The New York Times, Schibsted, The Wall Street Journal, and more, as well as our learnings from the latest Digital Growth Summit, we were able to synthesize[…]
Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. At Twipe we are proud to be part of this success story, dating back to the launch in 2013 when we[…]
As we are investing more and more into news personalisation technology at Twipe, this week we welcomed publishers from 22 countries to a webinar on personalisation and JAMES, Your Digital Butler. Since Reuters first shared at the beginning of the year that the majority of media executives planned to focus on personalisation this year, the[…]
Just this week, European media organisations reported some very impressive figures on their ePaper products. In France, while there has been a 3.6% decline in print circulation last year, there has been a growth of 24.8% for digital editions. Similarly in Germany, the ePaper circulation has increased by 14.1% in Q1 2020 versus the previous[…]
Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain existing subscribers and convert new subscribers. With that in mind, we have five guiding principles as you innovate on your newsletter strategy. #1 Just[…]