This week, we had the pleasure to host an inspiring panel discussion with Rick Edmonds from Poynter and Bala Sundaramoorthy from Atlanta Journal Constitution. The webinar was part of our Future of News webinar series and tackled the Habit Forming Role of Digital Editions. For those who missed Tuesday’s live session, we have highlighted 3[…]
Earlier this year, we wrote about the increased awareness around product thinking in newsrooms. Many publishers struggle with identifying how to position their “product” and how to develop new ones through innovation. With the summer being a time for preparation and reflection for many publishers and newsrooms, it’s ideal for kicking off and testing new[…]
At Twipe we build innovative technology to help newspapers grow and retain subscribers. Publishers like Le Monde, The Telegraph and DuMont use our SaaS platform for publishing their daily digital editions via mobile apps and WebApps. Every year, we seek motivated students to test our new applications on Android, iOS and Webapp in order to[…]
At Twipe, we often talk about the importance of habit formation in growing subscribers and retention. Habit formation is fundamental in building recurring behaviour and traits that lead to actions being adopted to parts of a daily routine. In publishing, there are several ways of building habits amongst readers. One such way is through the[…]
In Reuters predictions published this January, 69% of media leaders and publishers bet on AI as the most important enabling technology for the future of journalism. Publishers see AI as a way of delivering more personalised experiences and improving production efficiency. Automated recommendations, better commercial proposals and newsroom automation were the 3 most important uses[…]
**This article was originally published in German by die-zietung.de on 28th April** Digital newspapers continue to grow in popularity. Not only is the circulation growing, but e-paper subscriptions are also growing at an above-average rate of 24.3 percent. The e-paper circulation of German newspapers increased by 18.34 percent in the 2nd quarter of 2021 compared to[…]
In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]
Publishers can take the lead in solving misinformation. In fact misinformation has been a focal point of many recent research reports in the publishing industry. Since the start of 2021, we have seen Trusted Web publish their report on the State of Misinformation and Reuters released their Listening to What Trust in News Means to[…]