JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers

JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of editions, through individualised newsletters. During this one-year Google DNI project, JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the[…]

Why habit formation is key for all news media

Why habit formation is key for all news media

At Twipe we identified habit formation as the key theme to focus on in our research this year (subscribe to receive all of our findings). In our latest article in our habits series, we explore the newest research on habit formation. Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed[…]

What we can learn from membership programs

What we can learn from membership programs

In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they had recorded their first operational profit in many years, it’s a good chance to check back in on the world of media memberships. With all the work[…]

How publishers are building habit with short-run newsletters

How publishers are building habit with short-run newsletters

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search, while The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter[…]

What American media can learn from Europe

What American media can learn from Europe

While the US is home to Silicon Valley and a host of innovative startups, there’s one area that hasn’t caught up with Europe. American news media lacks strong, resilient technology to support the switch to subscriptions. With research from Reuters finding that 52% of media executives will focus on reader revenues this year, European news media is[…]

5 Case Studies to Inspire Your Retention Strategy

5 Case Studies to Inspire Your Retention Strategy

With more and more publishers focusing on reader revenue strategies, acquisition has become a major topic in the industry. However it’s retention that’s the real key to profitability. That’s why it’s surprising to see that 59% of publishers spend less on engagement than they do on acquisition. We’ve gathered five innovative case studies to inspire your[…]

My Twipe Internship

My Twipe Internship

My name is Chandler Alberda and I am going into my final year at Hope College in Holland, Michigan, USA where I study Communications and Business. As I begin to enter the professional world, I knew I wanted to take advantage of my time studying abroad to gain international work experience. Twipe welcomed me into[…]

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