20 Minutes, the number 1 French news brand with 4,4 million daily readers, launches its digital editions on the Twipe Cloud Editions Platform. This will give the 20 Minutes readers immediate access to the digital editions on smartphones, tablets and desktop computers. The launch broadens the distribution of 20 Minutes and will allow to connect directly with its readership. We are excited by the quality and[…]
There is no doubt editions are making a comeback. Last year both Reuters Institute and Poynter talked about the resurgence of edition formats and for everybody following the INMA Subscription Summit in the past two weeks, we heard the idea that replica is a thing of the past being challenged also by Asian publishers. While[…]
With some of the most powerful non-English news brands coming from France, French publishers have kept an open mind for digital innovation and transformation. At Twipe, we have a long history of collaborating with French publishers and we are proud to serve with our platform companies like Ouest-France, Le Monde, Le Parisien, Centre-France, Le Telegramme[…]
For close to a decade at Twipe we have been advocates for edition-based publishing strategies. We have defined what an edition is in today’s world, explored how digital editions help create new reader habits, and learned from successful launches of new edition products. Recently we have also started to explore the role audio plays in[…]
Every quarter at Twipe, we host a roadmap session for our customers. The session highlights what’s coming down the pipeline and shares certain stats about our platform, but the biggest reason we host this session is so our customers can learn from each other. We believe the media industry can be successful through cooperation with[…]
What a year 2020 was! What started out in China as “a weak kind of flu” has changed our lives fundamentally. Our industry has continued to prove its valuable role in society while undergoing an accelerated digital transformation. On the bright side, reading digital editions has never been more popular. On our platform alone, we have[…]
Awareness of the importance of product thinking has been growing in recent years, and in 2020 we saw the launch of the News Product Alliance which will help bring the media industry’s understanding of product forward. Product will drive the industry because we need to have the customer at the centre of everything. I once heard content is[…]
Almost a year ago, when Coronavirus was just starting to rear its ugly head in Europe and North America, there were fears that widespread work from home, and the loss of the daily commute, would end the success of news audio. However, while audiences were no longer listening to audio during their commutes, enough people[…]