Where US publishers see potential for innovation

Where US publishers see potential for innovation

Recently Google announced the funding recipients of its first-ever “North American Innovation Challenge“. 34 projects were chosen across the US and Canada, with funding totaling $5.8 million. We’re no strangers to Google’s Innovation Challenge here in Europe (or as it was previously called the DNI fund). At Twipe we’ve been fortunate enough to have a[…]

Why my experience at Twipe exceeded my expectations

Why my experience at Twipe exceeded my expectations

Hello there, my name is Lorinde! I recently graduated and for the past two months, I’ve been working at Twipe. I joined Twipe’s Business Development team as an intern working on the Digital Growth Summit. When I joined the team in mid-August, the foundations for DGS were laid – date, location, main speakers were booked.[…]

Young people and the news

Young people and the news

One of the many challenges publishers today are trying to tackle is how to reach a younger audience. As news consumers are feared to be only getting older and older, exactly how to reach this new audience is becoming crucial. That’s why we have gathered the latest research on young people and the news here,[…]

Unexpected ways publishers engage readers

Unexpected ways publishers engage readers

When news publishers today think about their digital strategy, it’s clear they need to focus on apps, newsletters, and social. But some innovative publishers have found success with other platforms, such as conference calls, calendars, and WhatsApp. While the best practices for these platforms all differ, they succeed because they tap into basic desires of[…]

#DGSHabits – what we learned about habit-forming news products

#DGSHabits – what we learned about habit-forming news products

For the third edition of our Digital Growth Summit, more than 150 news media innovators leaders gathered in Berlin to discuss habit forming news products. Joined by industry peers and academia, we learned what works (and what doesn’t) for creating news products that become part of your readers’ daily routines. We wrapped up the day[…]

What publishers can learn from adblockers

What publishers can learn from adblockers

Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35 billion by 2020. What can publishers learn from this large population of readers that block ads? Need for quality product experiences Most[…]

Team Learning at Twipe – 2019

Team Learning at Twipe – 2019

At Twipe we recognise the importance of stepping out of the everyday routine to align on our future priorities . That is why we recently spent three days at Le Moulin de Denée to strengthen the team’s bonds, to align with the company’s vision and to share exciting ideas. We started on Wednesday with a[…]

Who will join Apple News+ in Europe?

Who will join Apple News+ in Europe?

When Apple News+ was first announced in March, publishers reacted with skepticism, especially in Europe. Now that it is looking likely Apple News+ will be launching in the UK any day now, we are as curious as everyone else to see who will join. To understand why UK publishers will or will not join Apple[…]

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