At Twipe, we have long been believers in the power of editions. On our own platform, we see steady yearly growth on editions and that edition readers are more loyal and engaged for longer than other readers. The most common form of edition in the digital age today is the ePaper. This is something that[…]
Platforms and publishers have a long and complicated history. Sometimes platforms take from publishers, such as the concern about Google stealing publisher traffic. Other times they can give back — most famously might be Google’s Digital News Innovation Fund, which recently wrapped up six rounds of funding to European publishers and is expanding into other[…]
Over three days in sunny Athens, the Global Editors Network gathered a large group of innovators in the media industry, coming from the commercial, editorial, and technology spheres. With this diverse group at GEN Summit, three main conversations emerged: determining how we can monetise audio efforts, the importance of building direct relationships with readers, and[…]
Every year, we look forward to the release of the Reuters Digital News Report because it’s one of the most comprehensive reviews of news consumption globally. Based on a survey of 75,000 people in 38 markets, the 156 pages of this just released report are full of actionable insights. We’ve boiled down the findings to the[…]
It’s important to take time away from the office to reflect on work and get to know your colleagues in a more personal setting. In typical Twipe spirit and to celebrate the work done for the 2018 Digital Growth Summit, we headed to Sicily’s East coast, for a weekend of adventure. At Twipe our ambition[…]
The newspaper industry has long mastered the art of habit forming; after all, they managed to associate the print newspaper with the morning coffee through an elaborate set of promotional tools and efficient distribution strategies. For digital, the importance of a daily habit is just as true, with recent research from Northwestern University in the[…]
Apple’s latest World Wide Developers Conference (WWDC) kicked off this week and their keynote gave us some interesting insights into the latest updates and changes across all things Apple. Here’s a quick look at some of the most important takeaways that publishers should be aware of. #1. iOS now lives in the dark One of[…]
Innovation is more than just change, it requires thinking completely outside the box to move forward in a different direction. This week we’ve gathered five case studies analysed in the past year of how publishers have truly innovated. We hope this will help inspire your own digital strategy. #1. Growing subscriptions through adblockers “When you[…]