Monetising password sharing: what publishers can learn from Netflix

Monetising password sharing: what publishers can learn from Netflix

Password sharing is something digital media companies such as Netflix have had to deal with for a long-time. That’s why it is surprising to see that a study of publishers by Digiday found that 76% do not take any special steps to stop subscribers from sharing their login info. Recent research estimates Netflix loses more[…]

What the end of newsstand sales will mean for publishers

What the end of newsstand sales will mean for publishers

2019 saw more than a handful of retailers stop selling newspapers, including Aldi in the UK and Starbucks in the US. Even airlines are getting into the game, with Air New Zealand removing print newspapers from its lounges for “sustainability” reasons. As print newspapers slowly leave the public sphere, what does this mean for the[…]

Habit Forming News Products

Habit Forming News Products

In the latest chapter of our Reinventing Digital Editions research series, we bring an essential understanding of habit formation for news consumption on digital platforms. Forming habits and recurring behaviour are key underlying drivers for publishers to build a sustainable subscription business. Through interviews with leaders of habit-formation at The New York Times, Schibsted, The[…]

The importance of registration walls for subscription journeys

The importance of registration walls for subscription journeys

Recently we have seen more and more publishers adding a new step to their subscription journeys: the registration wall. Instead of simply showing a paywall to readers after a certain number of stories, some publishers have decided to ask for their readers’ email addresses earlier in the process. A better understanding of readers leads to[…]

The News Publisher's Guide to TikTok

The News Publisher's Guide to TikTok

While TikTok was first launched internationally in 2017, for many news publishers this is still an unexplored platform. Of the handful of traditional print publishers on TikTok, most are still in an experimental phase, trying to understand what content works best. We have dug into this question and prepared a guide for publishers interested in[…]

Edition-based publishing: How to bring a successful model into the digital age

Edition-based publishing: How to bring a successful model into the digital age

In the past few years we have witnessed a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news game all together (like The Times and The Sunday Times), or through creating new digital-only editions. The power of an edition has endured at[…]

2020 – The Year of the Edition

2020 – The Year of the Edition

Last week, the Reuters Institute called for the “revival of editions” in 2020. In our recent conversations with publishers, we have also started to see signs of a shift towards reinvesting in edition products. That’s why we believe 2020 will be the year of the edition. Understanding what exactly an edition is in the digital[…]

Learnings from this year's Reuters predictions

Learnings from this year's Reuters predictions

Every year the Reuters Institute surveys news media leaders on what they will be focusing on for the next year. This year’s report is full of valuable insights and is definitely well worth a read. We have identified the top trends publishers will need to account for in their 2020 strategies. Reader revenues reign supreme More and[…]

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