With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically or through new strategies. But as the industry makes the move towards reader revenue strategies, we’re seeing more readers employ new techniques and technologies[…]
Through our newsletter, we’ve been lucky to meet a wide variety of innovators in the news media industry. Interesting conversations and debates have been sparked within our community and it has helped shape how we approach media innovation here at Twipe. Because we know the of value of collaboration, we want to share with you[…]
2018 saw Facebook change its newsfeed algorithm, and while the results weren’t as catastrophic as some feared, it did make publishers realise they needed to be building direct relationships with their readers. Publishers today are looking for tools they can use to both increase loyalty and build habits — something push notifications do particularly well.[…]
In our business of audio series this year, we’re exploring how publishers can monetise their audio content, whether it be longform podcasts, news briefs for smart speakers, or something in between. Often this conversation on audio for news has been dominated by podcasts however, with the revenue model for smart speakers ignored. Inspired by a[…]
If you are at all active on Twitter, you probably couldn’t escape the fact that the International Journalism Festival was held in Perugia this past week. Over five days, this free conference discussed all aspects of the journalism industry. This week we’re taking those learnings and applying them to digital product strategies to better understand[…]
Last week our team attended the sold out Digital Subscription Summit from WAN IFRA in Paris. For those who missed this event, we’re sharing the main insights from the day. It’s time to rethink your paywall strategy Esfand Pourmand, Chief Product Officer at The Boston Globe, provided some very interesting insights that can easily be applied[…]
This week we were happy to welcome a group of Danish media members, coming from newspapers, radio, television, and more, to our offices in Leuven. After the success of the visit last year, we were excited to welcome the tour back to exchange ideas and concerns. We started the day with a discussion on what[…]
Apple’s announcement about the launch of “Apple News+” has sparked lots of discussions in our office, both among our team and our customers and publisher community, including the Danish Media Innovation Tour that visited us this week. We’re sharing some of those insights, and we welcome any other comments or questions on this launch. But[…]