How publishers in France and Germany are placing the ePaper in the center of their digital strategies

How publishers in France and Germany are placing the ePaper in the center of their digital strategies

Every quarter at Twipe, we host a roadmap session for our customers. The session highlights what’s coming down the pipeline and shares certain stats about our platform, but the biggest reason we host this session is so our customers can learn from each other. We believe the media industry can be successful through cooperation with[…]

Letter from our CEO: Twipe 2020 Annual Report

Letter from our CEO: Twipe 2020 Annual Report

What a year 2020 was! What started out in China as “a weak kind of flu” has changed our lives fundamentally. Our industry has continued to prove its valuable role in society while undergoing an accelerated digital transformation. On the bright side, reading digital editions has never been more popular. On our platform alone, we have[…]

“Product is queen”: thoughts on the role product plays in news

“Product is queen”: thoughts on the role product plays in news

Awareness of the importance of product thinking has been growing in recent years, and in 2020 we saw the launch of the News Product Alliance which will help bring the media industry’s understanding of product forward. Product will drive the industry because we need to have the customer at the centre of everything. I once heard content is[…]

2021 is the year of subscriptions, and other learnings from Reuters’ latest report

2021 is the year of subscriptions, and other learnings from Reuters’ latest report

In an annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. This year’s report is once again full of valuable insights and is definitely well worth a read (full report here). Join us today as we explore[…]

Your reading list to start 2021 off right

Your reading list to start 2021 off right

With hopefully a better 2021 starting tomorrow, we have gathered 5 top performing articles of 2020 that can help better inform your news product strategy going forward. Join us as we learn from leading publishers and tech giants alike. #1 Learn from successful news innovation projects While there may be different unique contexts or local[…]

6 mistakes to avoid with your digital edition strategy in 2021

6 mistakes to avoid with your digital edition strategy in 2021

As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement we see on digital editions, this is a surprising decision. Why does it seem that the most loyal readers are the ones that publishers invest[…]

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