Migrating app providers can be a daunting project, but Südwestdeutsche Medienholding (SWMH) shows us that it doesn’t always have to be. Having led SWMH’s migration of several apps to the Twipe platform within just over 12 months, Gregor Zoller, SWMH’s Director of IT, is intimately familiar with the ins and outs of large-scale ePaper migrations.[…]

Le Monde in English: Strategies to Reach New Markets We interviewed Arnaud Aubron, the Head of Development at Le Monde, to discuss new market strategies and reaching foreign markets, employing AI translation to attract a global audience while maintaining content quality through Le Monde in English. This initiative aligns with long-term revenue strategies, emphasising unique[…]

“It’s in Le Monde’s DNA to talk to the world.” French publisher Le Monde took a significant step by launching Le Monde in English in April 2022. This project brings select French articles to an English-speaking audience on their website and through a bilingual live news app. A year and a half since launch, we[…]

Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore key insights from Black Friday deals, the rise of synthetic content, key learnings from Médias en Seine annual festival, Google’s new deal with Canadian publishers and Nikkei’s rethinking of data and metrics. Here are our top stories: 1. Key Insights[…]

2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period.  Innovative Strategies: Enhancing Subscriptions[…]

Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore alternative revenue streams for publishers, Bloomberg Media’s rise to 500,000 subscribers, how publishers are faring on Threads after it’s release in July, updates to Google search and warnings over AI discoveries. Here are our top stories: 1. 6 Alternative Revenue[…]

Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements.  This revenue diversification is yielding positive results. According to the 2022 WAN-IFRA World Press Trends report, new revenue sources such as events,[…]

Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore ChatGPT’s anniversary (and weekend announcements!), our complete guide to habit formation, Defector’s insightful annual report and a brief history of independent publishing. Here are our top stories: 1. Ethics, AI, and the Future of News: Reflections on ChatGPT’s Anniversary  In[…]