How L’Edition du Soir became the most read digital-only edition in Europe

How L’Edition du Soir became the most read digital-only edition in Europe

Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. At Twipe we are proud to be part of this success story, dating back to the launch in 2013 when we[…]

How news publishers view personalisation in the age of reader disloyalty

How news publishers view personalisation in the age of reader disloyalty

As we are investing more and more into news personalisation technology at Twipe, this week we welcomed publishers from 22 countries to a webinar on personalisation and JAMES, Your Digital Butler. Since Reuters first shared at the beginning of the year that the majority of media executives planned to focus on personalisation this year, the[…]

Why digital editions are growing even in today’s world of breaking news

Why digital editions are growing even in today’s world of breaking news

Just this week, European media organisations reported some very impressive figures on their ePaper products. In France, while there has been a 3.6% decline in print circulation last year, there has been a growth of 24.8% for digital editions. Similarly in Germany, the ePaper circulation has increased by 14.1% in Q1 2020 versus the previous[…]

5 guiding principles for your newsletter strategy

5 guiding principles for your newsletter strategy

Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain existing subscribers and convert new subscribers. With that in mind, we have five guiding principles as you innovate on your newsletter strategy. #1 Just[…]

3 “think big” news innovation ideas to inspire you in tough times

3 “think big” news innovation ideas to inspire you in tough times

We don’t know what the future holds for news media, but we know we won’t be going back to normal. The publishers that will succeed are not the ones who are waiting for this current crisis to pass, instead successful publishers are using this time to fully innovate in reaction to the new circumstances. With[…]

Will publishers be able to retain all their new subscribers from the corona crisis?

Will publishers be able to retain all their new subscribers from the corona crisis?

For many publishers, March broke all previous subscriber records (we saw this on our platform as well). With the increased news consumption due to the covid-19 crisis, readers were turning more and more to trusted news organisations for their information. While Europe is focused now on retaining the new subscribers from this peak, according to[…]

Record Month for Twipe

Record Month for Twipe

Increasing demand for journalism during the corona crisis has led to new peaks for Twipe March 2020 has been a record month for Twipe. We have seen a strong surge of usage on our digital newspaper editions platform. We have never seen more interest in digital newspaper edition reading than last month. People are not only hungry for news, they are also looking for[…]

“Wild, wild world” – honest insights from your peers during the corona crisis

“Wild, wild world” – honest insights from your peers during the corona crisis

Over the past week, we have had one to one discussions with leaders from publishers across Europe and the US to better understand how coronavirus has changed the industry. Join us for a candid look into how publishers are reacting to this crisis and their advice for going forward in these new times. It’s a[…]

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