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Many American publishers neglect their replica edition, but is this a missed opportunity?

Webinar outline:

  • Virtual Meet&Greet
  • Insights from research – Why digital editions are making a comeback
  • Case Study – Advance Local chooses to invest in premium digital editions
  • Panel Discussion – The importance of digital editions for subscriber growth
  • Q&A Session

Speakers

Kevin Denny – Advance Local

Kevin is Vice President of Consumer Revenue at Advance Local. For the past five years he has led the enterprise consumer revenue and circulation operations teams, managing all consumer revenue activities and distribution across all Advance local markets.

Kevin will talk to us about why Advance Local chose to invest in premium digital editions, he will also join our panel discussion on the importance of digital editions for subscriber growth.


Bala Sundaramoorthy – Atlanta Journal-Constitution

Bala is Vice President and General Manager at Atlanta Journal-Constitution. His roles includes broad leadership with direct accountability across product, technology, operational strategy, digital & print operations and customer service. Bala will join our panel discussion on the importance of digital editions for subscriber growth.


Rick Edmonds – Poynter Institute

Rick is a Media Business Analyst and leader for news transformation at Poynter Institute. His commentary on the industry appears regularly on Poynter Online and he joins our panel discussion on the importance of digital editions for subscriber growth.