Historically, newspaper organisations have been the kings in understanding and designing a habit-forming product: every morning, with a cup of coffee, people would start their day by reading their newspaper. The advent of the internet has changed the game. In a race to build larger audiences, publishers placed their articles online in an endless stream of news. Online readers were suddenly responsible for creating their own news journeys, which often last for only a few minutes. Newspapers have to re-embrace what has made them successful for more than 400 years: the habitual power of their products.
Join us on July 7th at 4 – 5:00 PM CET / 10 – 11:00 AM EDT to learn more about habit-forming news products and how you can use our habit formation canvas to design products that will help you build a loyal audience.
Research Report: Habit Forming News Products
The content of this webinar is based on our original research on habit forming news products, featuring business cases and interviews of leading newspaper publishers.