The move from two separate apps to a unified app
The Telegraph is a broadsheet newspaper that was founded in London in 1855. Owned by Telegraph Media Group, the daily newspaper also has a sister paper, The Sunday Telegraph.
For years, The Telegraph had 2 separate apps: a live news app and an ePaper edition app. Whilst this addressed the needs of some readers, it was often confusing for others.
For The Telegraph team, edition readers were missing live news curated by The Telegraph editors. Instead, they had to go to other live news apps. Now thanks to the The Telegraph‘s unified app, readers’ have their news all in one place.
The Telegraph took a bold and innovative move in the digital publishing industry. They brought the Live News experience into their Digital Edition App creating a Unified App for all their subscribers. With edition readers being amongst the most loyal and the edition product being seen as their premium product, The Telegraph didn’t want to make too many changes to this experience. Adding the live news feature to the edition app experience was therefore the natural way for the innovation to go. Subscribers of the previous Live News app have now been migrated to the new Unified App Experience built on the Twipe Apps v4 NextGen Platform.
This integration provides readers with a completely new user experience. Readers can access live news stories throughout the day on the app, whilst having access to in depth articles in the day’s edition. This provides readers with the ability to access The Telegraph‘s editorial curation for all their news needs. It also stops users dropping off The Telegraph‘s products to get live and breaking news. This integration has already seen more customers going between the edition and live news in the app than they have seen before.
We really see this product as the best place to consume our journalism and it’s living up to that goal so farLouise Curtis, Product Manager at The Telegraph
How has the unified app been received?
The new unified app is a big part of The Telegraph‘s subscriber first strategy. With an aim of reaching 1 million subscribers by 2023, the development of a new unified app has been crucial. The unified app is a subscriber only product. It is the place where they want the best journalistic experience to be. Going forward, the unified app, as one of their only subscriber products, is where The Telegraph hope to bring onboard the majority of their new subscribers. Whilst the unified app is still in its’ launch phase, the process of rolling out the update has been a success.
Following on from this, The Telegraph have started to send out “Breaking News” notifications. These have helped to push greater reader engagement. The team will continue to use the notifications in a bid to greater engage subscribers and to stand out from the competition as being a full day product, not just a one-time morning read.
Working with Twipe
Choosing an external partner to develop the new unified app was a significant shift for The Telegraph. Traditionally, they have used an internal mobile teams. Despite this change, the transition has gone smoothly. One of the most important features of the transition for The Telegraph has been the ability to be collaborative.
We’ve ended up with a product that I think has overdelivered on what we hoped to achieve in our first buildLouise Curtis, Product Manager at The Telegraph
The overall process of working with Twipe has been a huge part in The Telegraph‘s subscriber first strategy. Working with Twipe has enabled The Telegraph to streamline their focus so that web developers can manage both the app and live news on the website.
To learn more about Twipe Unified Apps, contact our team.