Tag: Digital Strategy
The latest updates from Twipe
Reaching a younger news audience
3 April 2018
Do young people read the news? American publishers have seen an increase in subscriptions from millennials, thanks in part to the “Trump bump” which saw the proportion of people aged 18-24…
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Top Uses of Big Data and AI in Media
27 March 2018
World News Media Network (WNMN) has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. At Twipe, we believe in…
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How your digital edition can help your print edition
20 March 2018
There are many reasons to support your digital edition; it increases the value of your product bundle, increases subscriber retention, and has a huge growth potential. But there is another reason…
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Expanding your audience: lessons from Handelsblatt
20 February 2018
Many publishers have a focus on expanding their audience–German business newspaper Handelsblatt has taken this to mean expanding their audience globally with an English-language edition. But expanding your audience doesn’t have to…
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3 lessons from The New York Times' digital subscription machine
7 February 2018
With The New York Times doubling down on its subscription push, it is time to take a look at their digital subscription machine, to see how they plan to grow from 2.5…
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