February 24, 2021

Advance Local selects Twipe as innovation partner for their digital edition

We are proud to announce our first customer from the USA🇺🇸! Welcome, Advance Local 🎉

Advance Local is the publisher behind leading news and information companies in more than 20 US cities with a monthly reach of over 50 million people. We are excited to welcome them to the Twipe family!

The partnership will see Twipe distribute the digital editions for 24 of Advance’s newspapers.

Bridging readers from print to digital with Replica and NextGen Editions

In March 2021, Twipe and Advance Local publicly released new apps on iOS, Android and web. These first apps were for 3 of their leading papers: Post Standard, The Oregonian and The Patriot News. These apps make use of both Twipe’s classic Replica ePaper technology and the digital-first NextGen edition technology.

Providing readers with a hybrid product that combines Replica and NextGen reading is part of Advance Local’s digital strategy. Working alongside Twipe, Advance wants to bridge the journey from print-first to digital-first for both their existing and new readers.

6 other titles have already been released as Web Replica digital editions. These titles are: Saginaw News, South Jersey-Times, Staten Island Advance, The Times of Trenton, Jersey Journal and The Express-Times.

Giving readers more of what they love

The teams at Advance Local will also be using Twipe’s EngageReaders ePaper analytics tool for a set of their titles. EngageReaders help various teams at Advance Local to gain deeper insights on edition readers and their habits.

First data from EngageReaders shows that Advance Local readers spend on average 22 minutes reading their daily edition. 15-20% are long readers spending up to 48 min with their favourite newspaper brand. After the first weeks, we have also seen a promising 10-15% organic adoption of our NextGen format among readers.

Like many of Twipe’s partners, they will be leveraging EngageReaders insights. EngageReaders will help Advance to take daily decisions regarding edition composition, product development or ways to market the product. 

Puzzles are important for the readers at Advance. In their new edition experience, readers of Advance Local can interact with puzzles in various ways via Web, NextGen templates or by printing their puzzles and playing them as if they bought the print paper.

Smooth and agile delivery through close collaboration

For Advance Local, the transition to Twipe has been seamless. This has largely been thanks to the strong collaboration between the teams.

With 2 weekly stand-ups, collaborative testing and deep-dive sessions, the teams have set up from the beginning for success. Close communication at all times has helped both sides to stay on top of any arising issues, gather quick feedback and deliver the products with the highest levels of quality.

The dedication of the teams on both sides of the ocean has been pivotal in achieving this milestone in Twipe’s history

Tom Jooken, Head of Customer Success at Twipe

For Twipe this journey has already brought new learnings. One learning in particular is with regard to the CCPA regulations in the USA. Making sure our platform is compliant with specific regulations of the US market has been a key goal for the delivery team. Understanding the key differences between the features required in the US and European markets is a second key learning. Our Future of News newsletter will explore these topics further. Sign-up here to be kept up to date.

What’s Next?

Following the launch of our first apps, the teams at Twipe and Advance Local are working hard to continue to roll-out the whole portfolio. With an ambitious rhythm of rolling out 2 new titles each week, the first complete delivery is foreseen by June 2021.

Leading publishers across Europe such as Le Monde, The Telegraph, and DuMont have trusted Twipe’s technological reliability and innovation capabilities for years. The partnership with Advance Local lays the foundation for Twipe’s expansion into the United States and for further international growth.  

Working with the team at Advance Local has provided the perfect partner for our US expansion at Twipe. We are proud to be bringing our innovative technology to the US and look forward to continuing to innovate with Advance Local.

Danny Lein, CEO and Founder of Twipe

Book a demo with our team

Twipe’s premium digital edition platform is the ideal technological backbone of your ePaper strategy. Fiil the form below to book a live demo of our products and to discover other advantages of partnering with Twipe.

    About Twipe 

    At  Twipe,  we help newspapers grow and retain subscribers. Publishers including Le Monde and DuMont use  our  platform  for advanced  ePaper and digital edition management as well as our tools for in-depth  ePaper insights and churn prevention. We invest in research and personalisation technology with our product  JAMES – Your digital butler, an AI developed in collaboration with The Times. Every day we ensure that you deliver to your readers the newspaper editions they love.  

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