Reaching outstanding levels of user engagement on digital products on a continuous basis requires disciplined execution of a complex set of operational processes, which in themselves need to be flexible and open to change. Many traditional print publishers were used to work on 1 single product through 1 streamlined workflow. In the digital age, they are suddenly working on a multitude of products, which are quickly evolving.
The introduction of effective processes is a real struggle for these companies. It takes time and dedication to install and improve these processes. Companies that excel at their processes show the following characteristics:
• They adapt quickly by using Lean Project Management and Application Development Methodologies such as Scrum and Kanban.
• They have dedicated process owners, who relentlessly monitor and improve the processes in incremental steps.
• They have a flexible and scalable operational infrastructure supporting an agile approach.
• They manage to have many disciplines work collaboratively, sometimes by tearing down physical walls between them.
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Digital Publishing Framework: 7 Building Blocks to Succeed is a full series of 7 articles that present a new, comprehensive framework with 7 key building blocks for newspaper companies to achieve success in digital publishing.
