20 years ago, media organisations set-up The Responsible Media Forum. The forum was setup to strive for sustainability across the media sector and ensure that media companies use their voice to make a change. With their access to readers and high-quality content, publishers have the ability to have an impact as superpowers as much as[…]
This week, Reuters Institute released their annual Digital News Report 2021. The 164 page report shines a light on the accelerated digital transformation that publishers undertook due to the pandemic and uncovers the key digital trends for the publishing industry over the last 12 months. Join us as we deep dive into the key findings[…]
European media group Mediahuis and Twipe announce today that they have concluded a major partnership to grow the reading of their newspapers on digital devices. Through the partnership, Mediahuis will centralise the distribution of all digital newspapers on the Twipe Cloud Editions platform. Furthermore, the various Mediahuis’ brands will benefit from the unique digital analytics[…]
In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]
On Thursday’s we published a selection of 6 charts not to miss from the WAN-IFRA World Press Trends Report. With the rich amount of thought-provoking content in the report, we thought it would be the perfect opportunity to uncover 6 more insightful charts as a bonus. 1. Digital reader revenue is where the future money[…]
Last week WAN-IFRA released a report covering “World Press Trends” for 2020 and 2021. In 97 pages of insights and charts, the report explores a variety of topics like revenues growth, print vs digital, COVID, advertising or diversity. We have selected 6 key charts from the report that you shouldn’t miss. 1. Digital Circulation Revenue[…]
Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented, but this recent piece in The Atlantic from Josh Marshall serves as a timely reminder. Subscription pricing however is an issue where the industry[…]
When Apple News+ was first announced in March, publishers reacted with skepticism, especially in Europe. Now that it is looking likely Apple News+ will be launching in the UK any day now, we are as curious as everyone else to see who will join. To understand why UK publishers will or will not join Apple[…]