The Augmentation of Audio

Audio for publishers has taken off over the last decade. Whilst radio journalism has always been a standalone product, the boundaries between all media types have been eradicated in the world of audio. This has not only been caused by an increase in consumption of audio products within journalism, but with the rise of new[…]

3 types of newsreaders and strategies to engage them

As the world was hit by a pandemic and a series of events attracting global attention, like Black Lives Matter and the US Elections, people turned to the news. These weren’t just the usual habitual news readers, but light-readers also turned to publishers for reliable, fact-based news. Much has been said about the different faces[…]

10 Takeaways for the Next 10 Years in News from Digital Growth Summit 2021

Digital Growth Summit 2021 opened up the conversation on the next 10 years in news. Speakers and participants identified key trends, opportunities and challenges for the news industry. Our top 10 key takeaways from the summit are below. 1. News publishers have a unique opportunity to become a partner in life for their readers Having[…]

Intrapeneurs are the future of news

Written by Virginia Stagni, Business Development Manager at FT and Director at FT Talent When I joined the FT, I was told that “We need to work with respectful audacity”. This effective line, like an ad, gave a sense of the balanced structure to maintain and suggested the right way to put innovation to work. As[…]

What audiences really want from the news, and what publishers can do about it

Written by Nic Newman, Senior Research Associate at the Reuters Institute for the Study of Journalism Others in this series have noted the ways in which digital disruption has turned the industry on its head over the last decade. The move from scarcity of information to abundance through low-cost publishing and distribution has brought new[…]

Media mavericks of the coming decade

Written by Jakub Parusinski, Editor at The Fix Media – Speaker at Twipe Digital Growth Summit 2021 Rule-breaking is in the DNA of the media industry. It favours the bold, the creative – the loud, and brash, new kids on the block. Over the coming decade, those “new kids” will come from a more diverse[…]

The News Industry has to Stop Talking about “Digital Transformation”

Written by Louise Story former Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal The digital revolution began around the year 1980. The shift from analog electronics to digital technology has dramatically changed the way most industries work and, importantly, the way we all interact with content and products. And[…]

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