Subscription Pricing: Learnings from publishers who dared to experiment

Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented, but this recent piece in The Atlantic from Josh Marshall serves as a timely reminder. Subscription pricing however is an issue where the industry[…]

Who will join Apple News+ in Europe?

When Apple News+ was first announced in March, publishers reacted with skepticism, especially in Europe. Now that it is looking likely Apple News+ will be launching in the UK any day now, we are as curious as everyone else to see who will join. To understand why UK publishers will or will not join Apple[…]

Key points for publishers from the September Apple Keynote

Last night on September 10th, guests gathered in the Steve Jobs Theatre at Apple Park to unveil the latest releases from the tech giant. We take a look at some of the key points that publishers should know about. Budget iPad gets a bigger screen As well as the new iPadOS, unveiled at Apple’s last[…]

Digital strategy for 2019: case studies from 5 leading newspapers

As you finalise your 2019 strategy, we have best practices from leading publishers from Europe, the US, and Africa summarised in five case studies. See how The New York Times, De Telegraaf, Ouest-France, The Guardian, and Tiso Blackstar Group are planning for 2019. #1. Focus on engagement, not just conversion (The New York Times) “To[…]

What can we learn from surveying 4,000 news readers?

Last year at Twipe we launched the research series ‘Reinventing Digital Editions’ as part of our research on successful digital publishing strategies. In the first chapter, we examined the rising trend of digital-only editions —  newspapers that are digital-only but still in the edition format. After publishing our findings, we heard questions about the readers[…]

3 rules for a successful digital news product strategy

As we get closer to the end of the year, we know more and more publishers are planning their strategies for 2019. For many, this means a renewed focus on their digital products. As inspiration, we have three rules for a successful digital news product strategy. #1: Develop around your audience One of the key[…]

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