As we begin the new year, we look back at six of the top lessons from Nieman Lab’s annual list of journalism predictions. Pivot to reader revenue “With reader revenue what matters is not the volume of clicks but the number of readers who find great value in a publication’s content. This requires publishers to[…]
As you finalise your 2019 strategy, we have best practices from leading publishers from Europe, the US, and Africa summarised in five case studies. See how The New York Times, De Telegraaf, Ouest-France, The Guardian, and Tiso Blackstar Group are planning for 2019. #1. Focus on engagement, not just conversion (The New York Times) “To[…]
Last year at Twipe we launched the research series ‘Reinventing Digital Editions’ as part of our research on successful digital publishing strategies. In the first chapter, we examined the rising trend of digital-only editions — newspapers that are digital-only but still in the edition format. After publishing our findings, we heard questions about the readers[…]
As we get closer to the end of the year, we know more and more publishers are planning their strategies for 2019. For many, this means a renewed focus on their digital products. As inspiration, we have three rules for a successful digital news product strategy. #1: Develop around your audience One of the key[…]
In 2013, Ouest-France, together with Twipe, launched the very first digital-only newspaper in France. Since then they’ve had great success, just reaching 20 million monthly page views in August. We will hear the story of success for L’édition du Soir at the Digital Growth Summit in Rennes next month–make sure to register this week to save your[…]
At Twipe we have long been believers in the power of editions, and we believe edition-based publishing should be core to the strategy of every newspaper publisher. Recently we’ve noticed a sea change, with many new publishers pivoting to edition strategies–whether that be by creating entirely new digital editions or by investing more in their existing digital[…]
A new study from Neil Thurman and Richard Fletcher, “Are Newspapers Heading Toward Post-Print Obscurity?“, looks at what happens when newspapers go digital-only, using the case study of The Independent, which stopped printing in 2016. It serves as a warning to publishers, stating that time spent reading the The Independent dropped dramatically when it went online only. With[…]
Building an escape room, launching a DPO for direct reader investment, and renting a room on Airbnb: all ways newspapers are thinking outside the box to diversify their revenue stream. These ideas all provide valuable insights into how newspapers must start thinking about their reader revenue strategies, including the need for membership programs, asking your[…]