Analytics

Unlock the full potential of your reader engagement data.

Twipe Analytics empowers your decision-makers with actionable insights on content performance and reader engagement.

News Apps

Edition Analytics

Unparalleled insights into your digital and print editions

Edition Analytics tracks readers’ attention across articles, PDF pages, and editions. 

A must-have tool for every newsroom, Edition Analytics empowers editorial teams to refine their content, enhancing both digital and print newspaper performance.  

Create better editions, catering to your readers’ needs 

Analyze reader behavior trends over time on different devices. Drive readers from occasional to habitual reading behavior by creating more engaging print and digital editions.

Identify your most riveting content—fast 

Quickly surface the most engaging content in your ePaper and digital editions. Promote these articles on your website, in your newsletter, and through push notifications. 

Reduce churn

Win back readers at risk. Leveraging the predictive analytics of our Edition Analytics, offer your low-engaged readers attractive win-back propositions. 

The data you need in the format you want

Daily KPIs in your mailbox

Receive key engagement metrics on your main and early access editions, delivered daily to your inbox. 

Insights dashboards

Identify the best and worst performing articles in a glimpse on the mobile or newsroom dashboards. 

Heatmaps

Real-time edition performance at a glance with smart visualization of over and underperforming articles on your pages. 

Related cases

Aachener Zeitung getting to know their audience through EngageReaders About Aachener Zeitung Aachener Zeitung is published by Medienhaus Aachen together with its sister paper the Aachener Nachrichten. With 15 local titles, both daily newspapers have a circulation of over 83,000… View case

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