About
We help publishers craft engaging news experiences.
We’re on a mission to craft the world’s most engaging news experience technology together with leading news media.
Twipe is the partner of choice for over 130 newspapers, including leading international media such as The Telegraph, Daily Mail, Le Monde, De Standaard, Stuttgarter Zeitung, The Oregonian, and the Atlanta Journal-Constitution.
We’re a 50-person team with over 20 nationalities. Despite our diverse backgrounds, we share common goals: making a difference, getting things done, and driving innovation in the news industry.
We are shaping the future of news. Together.
Awards & Recognitions
2023
INMA award for Triggers
The ‘Best initiative to retain subscribers’ was awarded to Keskisuomalainen thanks to Twipe’s personalization technology at the 2023 INMA Global Media Awards.
2022
Export Lion Award
Twipe won the Export Lion Award from Flanders Trade and Investment for providing an outstanding service and product internationally.
2019
DMA Award for Triggers
Twipe won gold in ‘Best Customer Retention Programme’ and bronze in ‘Best Use of AI’ from the Data & Marketing Association for our personalization technology.
2017/2018
Digital News Initiative for JAMES
JAMES, the personalization engine built with the Times and the Sunday Times receives funding from the Google Digital News Initiative.
Our history
Twipe is born from a challenge: Get a PDF of Flemish newspaper De Standaard on an iPad. We soon become the regional expert in Replica Editions for publishers.
We launched our popular mobile-first NextGen Edition in partnership with France’s largest publisher, Ouest-France. Over 10 years on, it is one of their most successful products.
We see that engagement on Replica Editions keeps growing. To better understand readers’ behaviors, we create the analytics tool, EngageReaders. It is created in collaboration with newsrooms and academics at KU Leuven.
We partner with The Times and The Sunday Times to create a personalization engine called JAMES. This allows publishers to automatically send personalized newsletters.
We launched our Modular News Apps that allow publishers to integrate various sources of news content beyond editions into a single app. Our updated tech stack allows us to develop a shared code base for iOS, Android, and web.
Together with Le Parisien, we launched the first version of our Editions SDK encapsulating our edition reading technology within the live news app of the title.
News content alone is not enough to be a strong partner in life of digital news readers. In close partnership with various publishers, we continously develop new modules and features such as news cards, offline puzzles, interstitial ads, upselling journeys, native audio players, and a bookmarks center.
Values
Everything we do is guided by our values
1
Growth mindset
We attract and develop motivated, talented people who thrive in continuous change, seeking to learn and grow.
2
Innovation
We embrace risk-taking and initiative to sustain future growth by continuously renewing our products and processes.
3
Passion for excellence
We strive to be the best in what matters most, always seeking to bring improvements and success in the marketplace.
4
Integrity
We are committed to always doing the right thing. Honesty and transparency are part of our DNA. We adhere to the highest ethical standards in all our actions.
5
Teamwork
We trust and support each other, valuing collaboration and humility. We respect diverse opinions in our teams.
6
Fun and excitement
We create an environment where people feel good, balance work with their personal lives, and find excitement in their work.
People
We’re a tight-knit group of people from over 20 different countries
