About

We help publishers craft engaging news experiences.

We’re on a mission to craft the world’s most engaging news experience technology together with leading news media.

Twipe is the partner of choice for over 130 newspapers, including leading international media such as The Telegraph, Daily Mail, Le Monde, De Standaard, Stuttgarter Zeitung, The Oregonian, and the Atlanta Journal-Constitution.

We’re a 50-person team with over 20 nationalities. Despite our diverse backgrounds, we share common goals: making a difference, getting things done, and driving innovation in the news industry.

We are shaping the future of news. Together.

Awards & Recognitions

2023

INMA award for Triggers

The ‘Best initiative to retain subscribers’ was awarded to Keskisuomalainen thanks to Twipe’s personalization technology at the 2023 INMA Global Media Awards.

2022

Export Lion Award

Twipe won the Export Lion Award from Flanders Trade and Investment for providing an outstanding service and product internationally.

2019

DMA Award for Triggers

Twipe won gold in ‘Best Customer Retention Programme’ and bronze in ‘Best Use of AI’ from the Data & Marketing Association for our personalization technology.

2017/2018

Digital News Initiative for JAMES

JAMES, the personalization engine built with the Times and the Sunday Times receives funding from the Google Digital News Initiative.

Our history

2011

Twipe is born from a challenge: Get a PDF of Flemish newspaper De Standaard on an iPad. We soon become the regional expert in Replica Editions for publishers.

 

2013

We launched our popular mobile-first NextGen Edition in partnership with France’s largest publisher, Ouest-France. Over 10 years on, it is one of their most successful products.

2015

We see that engagement on Replica Editions keeps growing. To better understand readers’ behaviors, we create the analytics tool, EngageReaders. It is created in collaboration with newsrooms and academics at KU Leuven.

2018

We partner with The Times and The Sunday Times to create a personalization engine called JAMES. This allows publishers to automatically send personalized newsletters.

2019

We launched our Modular News Apps that allow publishers to integrate various sources of news content beyond editions into a single app. Our updated tech stack allows us to develop a shared code base for iOS, Android, and web.

2021

Together with Le Parisien, we launched the first version of our Editions SDK encapsulating our edition reading technology within the live news app of the title.

Today

News content alone is not enough to be a strong partner in life of digital news readers. In close partnership with various publishers, we continously develop new modules and features such as news cards, offline puzzles, interstitial ads, upselling journeys, native audio players, and a bookmarks center.

Values

Everything we do is guided by our values

1

Growth mindset

We attract and develop motivated, talented people who thrive in continuous change, seeking to learn and grow.

2

Innovation

We embrace risk-taking and initiative to sustain future growth by continuously renewing our products and processes.

3

Passion for excellence

We strive to be the best in what matters most, always seeking to bring improvements and success in the marketplace.

4

Integrity

We are committed to always doing the right thing. Honesty and transparency are part of our DNA. We adhere to the highest ethical standards in all our actions.

5

Teamwork

We trust and support each other, valuing collaboration and humility. We respect diverse opinions in our teams.

6

Fun and excitement

We create an environment where people feel good, balance work with their personal lives, and find excitement in their work.

People

We’re a tight-knit group of people from over 20 different countries

Danny Lein
Danny Lein
Founder & CEO
Maurizio Pedriale
Maurizio Pedriale
COO
Dana Nastase
Dana Nastase
Head of Business Development & Incubation
Matthieu Dubois
Matthieu Dubois
Head of Product
Pieter Schreurs
Pieter Schreurs
Head of Engineering
Alain Dresse
Alain Dresse
Principle Software Architect
Jan van Thillo
Jan van Thillo
Team Leader Apps Platform Engineering
Eveline Le Bruyn
Eveline Le Bruyn
Team Leader Talent & Office
Tom Bury
Tom Bury
Lead Practice Software Engineering
Riccardo Fredro
Riccardo Fredro
Team Leader Incubation & Business Development
Sam Van Doorsselaere
Sam Van Doorsselaere
Team Leader Solutions Delivery
Nathan Hien
Nathan Hien
Lead Product Delivery
Joris Gielen
Joris Gielen
SSA & Lead Practice Data&AI
Simon Robben
Simon Robben
SSA & Team Lead Software Engineering
Jonathan Gomand
Jonathan Gomand
Software Developer
Jeroen Peeters
Jeroen Peeters
Software Developer
Leslie Mpata Fay
Leslie Mpata Fay
Software Developer
Koen Van den dries
Koen Van den dries
Software Developer & Cloud Engineer
Leonardo Pavan Rocha
Leonardo Pavan Rocha
Software Developer
Louis Bailey
Louis Bailey
Software Developer
Waldo Wautelet
Waldo Wautelet
Software Developer
Kevin Vandeneede
Kevin Vandeneede
Junior Software Developer
Joachim Bortels
Joachim Bortels
Product and Solutions Designer
Mladen Subašić
Mladen Subašić
Technical Project Manager
Stefanie Gantois
Stefanie Gantois
Software Engineer
Thomas Vranken
Thomas Vranken
Software Engineer
Ruben Roque Dias
Ruben Roque Dias
Software Engineer
Florian Van Heghe
Florian Van Heghe
Software Engineer
Matej Hrlec
Matej Hrlec
Software Engineer
Varvara Litvinova
Varvara Litvinova
Support & Test Engineer
Tobie Devries
Tobie Devries
Practice Software Engineering
Daniel Serafim
Daniel Serafim
Young Graduate Software Engineering
Asia Rostek
Asia Rostek
Young Graduate Software Engineering
Valentin Ringlet
Valentin Ringlet
Young Graduate Software Engineering
Ioana Frîncu
Ioana Frîncu
Young Graduate Business Engineering
Kobe Jacobs
Kobe Jacobs
Young Graduate Business Engineering
Jolien Van Assche
Jolien Van Assche
Customer Experience & Ops Delivery Lead
Martyna Teissier
Martyna Teissier
Customer Experience & Ops Delivery Lead
Robin Demuynck
Robin Demuynck
Customer Experience & Ops Delivery Lead
Mauro Cavallo
Mauro Cavallo
Customer Success & Ops Delivery Lead
Annika Reimer
Annika Reimer
Customer Operation Delivery Lead
Nicolas Hall
Nicolas Hall
Young Graduate Business Engineering
Femke Van Dessel
Femke Van Dessel
People Admin & Office Manager
Moram Bricha
Moram Bricha
Talent Acquisition Lead
Carlo Prato
Carlo Prato
Digital Marketeer
Sarah Cool-Fergus
Sarah Cool-Fergus
Young Graduate Business Engineering
Nicholas Schotter
Nicholas Schotter
Product Delivery Lead
Marc Lebrun
Marc Lebrun
Customer Experience & Operations Team Leader
Yulia Ziuzia
Yulia Ziuzia
Data & AI Team Leader
Simon Van Geet
Simon Van Geet
Young Graduate in Business Engineering
Heithem Tarchouna
Heithem Tarchouna
Young Graduate in Software Engineering