The Times saw a 49% decrease in church rate on the cohort exposed to daily emails personalized by our engine, with the highest impact being observed on low to medium-engaged subscribers.
Triggers
Build habits with personalized newsletters.
Leverage the power of Twipe’s Personalized Newsletters to activate your readers and keep them hooked.
News Apps
Personalized Newsletters
Activate your readers through personalized reading lists
Trigger readers to come back every day with personalized reading lists powered by our award-winning AI personalization engine.
Inspired by Spotify Daily Mix, our engine analyzes readers’ behaviors and interests to provide them with a personalized content selection every day. Co-developed with The Times, Twipe’s Personalized Newsletters reduced churn by 49%.
Surface the right content to your readers
Ensure every reader receives relevant content based on their interests and past behaviors. Our engine gathers content from across your editions, live news, or other sources to create personalized reading lists.
Automate newsletters and free up time
Save time with automated newsletters, focusing your newsroom team on higher-value tasks. Use your own email service provider (e.g., Selligent, Sailthru) or Twipe’s out-of-the-box mailing engine.
Activate readers and reduce churn
Activate low to medium readers on editions or live news content by 10-15%, exposing them to an automatic Personalized Newsletter or a personalized “For You” section in your existing website.
Standout features
Out-of-the-box solution
Our engine ingests your content and your readers’ interactions. Personalized reading lists are generated for integration in newsletters, pushes, or your website.
Content and interest-based recommendations
Our AI algorithm identifies each subscriber’s preferred topics and prepares individual recommendations to meet their interests.
Optimized for recurring reader engagement
Our machine learning algorithms select and rank recommendations to maximize recurring reading behavior for every reader.
Awards & Recognitions
2023
INMA award
The ‘Best initiative to retain subscribers’ was awarded to Keskisuomalainen thanks to Twipe’s personalization technology at the 2023 INMA Global Media Awards.
2019
DMA Award
Twipe won gold in ‘Best Customer Retention Programme’ and bronze in ‘Best Use of AI’ from the Data & Marketing Association for our personalization technology.
2017/2018
Digital News Initiative
The personalization engine built with the Times and the Sunday Times receives funding from the Google Digital News Initiative.
Related cases
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