JAMES – Your Digital Butler wins DMA Award for Best Customer Retention Programme

JAMES – Your Digital Butler, the AI for personalising news reading triggers, developed in partnership by Twipe and News UK has won the DMA Award for Best Customer Retention Programme. The product also secured a bronze award for Best Use of AI.

This year’s DMA Awards were held in London, presented by Russell Kane. The awards recognise exceptional use of data and AI to create products that push the industry forward.

Twipe is very proud to have partnered with The Times and The Sunday Times to create a product that observed a 49% reduction in churn.



Tom Mann
Business Development, Events, Marketing

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