3 lessons from the latest news media innovation winners

While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important for publishers to learn from one another, something we encourage in our community of international media executives. We are joined in that mission by INMA,[…]

How news publishers view personalisation in the age of reader disloyalty

As we are investing more and more into news personalisation technology at Twipe, this week we welcomed publishers from 22 countries to a webinar on personalisation and JAMES, Your Digital Butler. Since Reuters first shared at the beginning of the year that the majority of media executives planned to focus on personalisation this year, the[…]

5 guiding principles for your newsletter strategy

Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain existing subscribers and convert new subscribers. With that in mind, we have five guiding principles as you innovate on your newsletter strategy. #1 Just[…]

Will publishers be able to retain all their new subscribers from the corona crisis?

For many publishers, March broke all previous subscriber records (we saw this on our platform as well). With the increased news consumption due to the covid-19 crisis, readers were turning more and more to trusted news organisations for their information. While Europe is focused now on retaining the new subscribers from this peak, according to[…]

JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of editions, through individualised newsletters. During this one-year Google DNI project, JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the[…]

49% reduction in churn observed with JAMES, Your Digital Butler

Today at News UK we are hosting together with The Times and The Sunday Times the event “Driving Subscription Growth Using AI” where we’ll be sharing findings from our year long collaborative project “JAMES, Your Digital Butler“. Using machine learning and AI, JAMES personalises the distribution of the edition, in terms of time, content, format[…]

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced as a recipient of Google DNI funding, we’ve heard a lot of interest in the industry about our collaborative project with The Times &[…]

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