Wie personalisierte Newsletter den Onboarding-Prozess optimieren

Fast jedes Unternehmen, das mit einem Abonnementmodell arbeitet, bietet für die ersten Monate besonders attraktive Angebote an. Netflix und Amazon Prime locken mit einem kostenlosen Probemonat und bei Spotify kann man für drei Monate kostenlos Musik hören bevor man zu einem bezahlenden Abo wechseln muss. Auch Zeitungen bieten für die ersten Monate oftmals kostengünstigere Vorteilspreise an[…]

Newsletters and the quest to fit into reader’s lives

Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships built by newsletters are becoming even more important. Niche newsletters becoming strong brands Niche newsletters have taken off for news publishers. They enable them[…]

3 ways in which AI can provide value to any publisher

In Reuters predictions published this January, 69% of media leaders and publishers bet on AI as the most important enabling technology for the future of journalism. Publishers see AI as a way of delivering more personalised experiences and improving production efficiency. Automated recommendations, better commercial proposals and newsroom automation were the 3 most important uses[…]

NRC and Daily Mail share results from personalising emails with JAMES

By now, most publishers are convinced about the benefits of using email to engage readers. This is good news for the return of the email, which celebrated its 50 year anniversary last week. Newspapers across the world are running multiple email newsletters daily, with 60% of publishers running more than 10 daily newsletters. This is[…]

Why newsletters are key for habit formation

As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the industry has been seismic. Earlier this week in a Clubhouse talk about newsletter personalisation, we heard that Belgian publisher Mediafin now sends 1 million[…]

5 themes that governed the news industry in 2020

As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted a global pandemic, many of the key learnings still build on important themes from previous years. Join us for a rundown of highlights from 2020[…]

3 publishers that saw business impact with Digital News Innovation projects

With the recent release of the Google News Initiative Impact Report, including results from the DNI fund in Europe, we are exploring this week, 3 news innovation projects where publishers already reported positive business impact. We hope that seeing how other publishers have successfully innovated can serve as inspiration for your 2021 planning. If interested[…]

3 lessons from the latest news media innovation winners

While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important for publishers to learn from one another, something we encourage in our community of international media executives. We are joined in that mission by INMA,[…]

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