How news publishers view personalisation in the age of reader disloyalty

As we are investing more and more into news personalisation technology at Twipe, this week we welcomed publishers from 22 countries to a webinar on personalisation and JAMES, Your Digital Butler. Since Reuters first shared at the beginning of the year that the majority of media executives planned to focus on personalisation this year, the[…]

5 guiding principles for your newsletter strategy

Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain existing subscribers and convert new subscribers. With that in mind, we have five guiding principles as you innovate on your newsletter strategy. #1 Just[…]

Subscribe for weekly publishing insights