Tag: JAMES
The latest updates from Twipe
Industry news
3 findings from experiments with triggers via push notification, website and email
14 July 2022
Getting subscribers to interact with content can be a perilous battle. To avoid subscribers churning, becoming zombies or worst of all unsubscribing, publishers are turning to triggers. Our data and experiments…
Industry news
Wie personalisierte Newsletter den Onboarding-Prozess optimieren
16 May 2022
Fast jedes Unternehmen, das mit einem Abonnementmodell arbeitet, bietet für die ersten Monate besonders attraktive Angebote an. Netflix und Amazon Prime locken mit einem kostenlosen Probemonat und bei Spotify kann man für…
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Newsletters and the quest to fit into reader's lives
6 April 2022
Thanks to their ability to create a direct relationship with readers, newsletters have continued their rebirth. At a time where publishers are working to build more first party data, these relationships…
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Industry news
3 ways in which AI can provide value to any publisher
19 May 2021
In Reuters predictions published this January, 69% of media leaders and publishers bet on AI as the most important enabling technology for the future of journalism. Publishers see AI as a…
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NRC and Daily Mail share results from personalising emails with JAMES
25 March 2021
By now, most publishers are convinced about the benefits of using email to engage readers. This is good news for the return of the email, which celebrated its 50 year anniversary…
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