Tag: JAMES
The latest updates from Twipe
5 guiding principles for your newsletter strategy
22 April 2020
Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain…
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Will publishers be able to retain all their new subscribers from the corona crisis?
8 April 2020
For many publishers, March broke all previous subscriber records (we saw this on our platform as well). With the increased news consumption due to the covid-19 crisis, readers were turning more…
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Twipe news
JAMES - Your Digital Butler wins DMA Award for Best Customer Retention Programme
5 December 2019
JAMES – Your Digital Butler, the AI for personalising news reading triggers, developed in partnership by Twipe and News UK has won the DMA Award for Best Customer Retention Programme. The…
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Industry news
JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers
5 September 2019
Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…
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49% reduction in churn observed with JAMES, Your Digital Butler
23 May 2019
Today at News UK we are hosting together with The Times and The Sunday Times the event “Driving Subscription Growth Using AI” where we’ll be sharing findings from our year long…
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