49% reduction in churn observed with JAMES, Your Digital Butler

Today at News UK we are hosting together with The Times and The Sunday Times the event “Driving Subscription Growth Using AI” where we’ll be sharing findings from our year long collaborative project “JAMES, Your Digital Butler“. Using machine learning and AI, JAMES personalises the distribution of the edition, in terms of time, content, format and frequency.

As evident through our weekly newsletters and our annual Digital Growth Summit, an important goal of ours at Twipe is to facilitate knowledge sharing across the industry. This desire is also shared by the Google Digital News Innovation Fund, which selected our joint project with News UK for funding in its 4th round. That’s why it is important for us to share our findings with the industry, so that all may benefit from our learnings.

The key takeaway from our year long project is the impact JAMES was able to have, with 49% less churn observed. We’ll be digging deeper into these results in a whitepaper to be released next month, sign up up to receive a copy.

About Twipe

Twipe is a SaaS platform for edition distribution, creation, and analytics, used by leading newspapers across Europe. We are innovation leaders helping publishers like The TimesLe Monde and Ouest-France in the area of digital edition based publishing. Every month more than 8 million digital editions are downloaded from our platform.

Mary-Katharine Phillips
Media innovation analyst @ Twipe 

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