Driving Subscription Growth Using AI

We are pleased to welcome you to our event “Driving Subscription Growth Using AI”, where we will share key findings from our joint Google DNI Project with News UK. Learn how The Times and The Sunday Times has achieved hyper-personalisation of emails with our prototyped technology “JAMES, Your Digital Butler“. Follow along on Twitter: #JAMES19.

When: Thursday May 23, from 2:00 to 5:30 pm followed by a reception

Where: The News Building, 1 London Bridge Street, SE1 9GF

Agenda:

Part 1 – 2:30 – 3:30 PM

• Welcome Word
• CRM & AI at News
• JAMES – The Project
• Key Findings

Break – 3:35 – 3:50PM

Part 2 – 3:50 – 5:30 PM

• Daily Proposition: Personalizing Content, Time, Format
• Non-Daily Propositions: Next Best Action Algorithm
• Campaigns Execution and challenges
• What’s next: JAMES – The Product
• Q&A  

Drinks and Reception – 5:30 PM