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First signs of a subscription model for podcasts
In the second article for our “Business of Audio” series, we are taking a look at the changing business model for podcasts. Following in the footsteps of many publishers who are focusing on a “pivot to paid” this year, some podcasts are also offering subscriber-only, or early access, to podcasts. We examine this shift, the[…]
Building a long-term relationship with your readers
A recent survey from Reuters found that 52% of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So how do you build a long-term relationship with your readers? Today as a Valentine’s Day’s special, we take a look at what has worked[…]
Frequency is the highest predictor for retention
The latest release from the Medill Local News Initiative at Northwestern is another strong indicator of a changing perspective among many leading publishers. In a study of over 13 terabytes of subscriber data from the Chicago Tribune, Indianapolis Star, and San Francisco Chronicle, they found that regular reading habits were the most strongly correlated with subscriber[…]
Why leading publishers invest more in engagement than acquisition
A recent survey from INMA found that 59% of publishers spend less on engagement than they do on acquisition. This is a staggering number when we see that the most successful publishers are the ones investing more in their engagement strategies—for example Financial Times now spends 3x more on engagement than acquisition. This week we’re[…]
The Business Case for Audio
We all know audio has been growing in importance for publishers in recent years, but this growth has been seen most heavily in the US and other English-speaking countries. This year we expect to see European publishers catch up with their Anglophone peers. That’s why we are launching the first of our dedicated series on[…]
Life at Twipe in 2018
This week we held our annual New Years dinner at Twipe, where we have the chance to gather all together and celebrate what we achieved in the previous year. We started with a look at our all-company ski trip to Austria, which was the first time many of us had ever skied. So it is[…]
Reuters predictions for publishers in 2019
Every year Nic Newman and the team at the Reuters Institute survey news media leaders on what they will be focusing on for the next year. This year’s report is full of valuable insights and is definitely well worth a read. For busy publishers, we have pulled out the top threats and opportunities in the[…]
Insights on reader willingness to pay for online news
The funding crisis in journalism has dominated the industry conversations in recent years, whether it be about paywall strategies, diversifying revenues, or generating direct reader revenues. With this in mind, we started our latest research in the “Reinventing Digital Editions” series, in which we surveyed 4,000 news consumers across Europe and the United States. Our[…]
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