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Specifically designed for edition formats to predict and track newspaper reading behaviour
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AI technology to create personalised reading lists to maximise engagement and reduce churn
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Changing hearts and minds: advice for cultural change i …
For something a bit different this week, we are giving a new report from Reuters on culture change a careful look. In this report, Lucy Kueng argues that the difference in digital transformation success in legacy media organisations is not due to strategy, as many have similar strategies, but instead in the translation of strategy[…]
My first year at Twipe – Stijn Janssens
After starting my computer science education in Antwerp, last year I graduated from KU Leuven with a Master’s in Engineering: Computer Science specialized in Artificial Intelligence. Now I am on an exciting next step in my journey: joining the Twipe team. At first I was surprised by the uncanny similarities and many shared interests I[…]
Why texting should be part of your mobile strategy
Publishers today know the importance of meeting their readers where they are, which is increasingly on mobile devices. However beyond optimised websites and native apps, there had been little innovation in the past decade. That’s changed recently, as publishers have experimented with distributing their content on WhatsApp and directly texted readers. To better understand the[…]
3 publishers that saw business impact with Digital News …
With the recent release of the Google News Initiative Impact Report, including results from the DNI fund in Europe, we are exploring this week, 3 news innovation projects where publishers already reported positive business impact. We hope that seeing how other publishers have successfully innovated can serve as inspiration for your 2021 planning. If interested[…]
What newspapers can learn from Amazon
With news this week that Jeff Bezos is allegedly in talks to buy CNN, after buying The Washington Post in 2013, it seems the Amazon founder is expanding his media empire. What lessons does the Amazon story have for newspapers, as they adapt to digital disruptors as well? Today we’re digging into what Jeff Bezos[…]
How Aftenposten is using Twipe’s Habit Formation …
Through our habit research, we created the Habit Formation Canvas for News Products to help publishers shape their product strategies. In a recent habit formation workshop with our team, this canvas was used by Aftenposten. The workshop Twipe facilitated was very inspiring and gave us a new framework we can apply to our products. This[…]
Why hyperlocal news is here to stay
Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. However, we have seen success stories in local media, with a just-released report from Reuters highlighting how local publishers have succeeded with subscription strategies in Europe. We have also seen success across the pond, with[…]
Why I’m proud to be a Twipee
A few weeks ago, my internship at Twipe came to an end. Over the summer I was able to work on an exciting product, take some responsibility, and above all learn a lot! First and foremost I want to talk about the people of Twipe or ‘Twipees’ as they call themselves. Twipees are a special[…]
