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My Twipe Internship
My name is Chandler Alberda and I am going into my final year at Hope College in Holland, Michigan, USA where I study Communications and Business. As I begin to enter the professional world, I knew I wanted to take advantage of my time studying abroad to gain international work experience. Twipe welcomed me into[…]
Why it’s time to slow down the news
While for years we’ve talked about FOMO, the fear of missing out, the newest acronym we need to know is JOMO – the joy of missing out. Today we’re looking at the growing number of people who are actively trying to disconnect and why the publishing industry should take note of this trend. Rising number[…]
5 best practices for conversion
With 52% of publishers focusing on subscriptions as their main revenue source this year, the need to better convert subscribers is continuing to grow. This week we’ve gathered the top research into subscription conversion for publishers to make sure they’re not missing any of the best practices. Research from the Center for Media Engagement suggests[…]
Who are edition readers?
At Twipe, we have long been believers in the power of editions. On our own platform, we see steady yearly growth on editions and that edition readers are more loyal and engaged for longer than other readers. The most common form of edition in the digital age today is the ePaper. This is something that[…]
Google’s Changes That Will Impact Publishers
Platforms and publishers have a long and complicated history. Sometimes platforms take from publishers, such as the concern about Google stealing publisher traffic. Other times they can give back — most famously might be Google’s Digital News Innovation Fund, which recently wrapped up six rounds of funding to European publishers and is expanding into other[…]
GEN Summit 2019: monetising audio, building direct relationships, and emerging tech
Over three days in sunny Athens, the Global Editors Network gathered a large group of innovators in the media industry, coming from the commercial, editorial, and technology spheres. With this diverse group at GEN Summit, three main conversations emerged: determining how we can monetise audio efforts, the importance of building direct relationships with readers, and[…]
5 graphs you need to see from Reuters Digital News Report 2019
Every year, we look forward to the release of the Reuters Digital News Report because it’s one of the most comprehensive reviews of news consumption globally. Based on a survey of 75,000 people in 38 markets, the 156 pages of this just released report are full of actionable insights. We’ve boiled down the findings to the[…]
Moving Mountains – Twipe Team Adventure 2019
It’s important to take time away from the office to reflect on work and get to know your colleagues in a more personal setting. In typical Twipe spirit and to celebrate the work done for the 2018 Digital Growth Summit, we headed to Sicily’s East coast, for a weekend of adventure. At Twipe our ambition[…]
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