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What do Gen Z want from news publishers?
With 40% of 18-24 year olds actively avoiding the news, publishers need to rethink their offering. We have spoken with 4 Gen Zers from 4 different countries to discuss what they want from the news. Manuel from Italy and Rieke from Germany both have a direct interest in the news industry. Isaac from the UK[…]
Policy, publishing ads and NFTS: 5 stories we found ins …
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like competition policy, a new life for ads and NFTs. Read our top 5 stories of the week below. 1. Publishers turning to game ads to drive traffic Marketing Brew spent 3 weeks playing[…]
What is the long term potential for publishers with AR …
In January, we comprehensively covered what the Metaverse could mean for publishers. Since then, the fascination surrounding the shift towards future technologies has only increased. As many industries are starting to appreciate the benefits of virtual-world immersion, publishers appear to be taking the lead. Last week, we wrote about web3 potential for publishers, and this[…]
App usage, Apple News and 1 billion in digital revenue …
To help you navigate the magnitude of content on offer written about the publishing industry, we select 5 articles each week which caught our eye. Reach out with any suggestions or comments. 1. Mobile users are now spending 4-5 hours per day in apps Mobile is the number one news consumption device according to Reuters[…]
What is the long term potential of Web3 for news publis …
The merging of the physical and virtual dimensions of human interaction may feel like a future concept, but more and more publishers are getting their hands dirty with the new “realities” of Web3 and Metaverse. In an article-series dedicated to Future Technologies, we dive into what Web3 can mean for publishers. Stay tuned for next[…]
Cookies, news theft, Meta and more: 5 articles which ca …
To help you navigate the magnitude of content on offer written about the publishing industry, we have selected 5 articles which caught our eye of the past week. Feel free to reach out with any suggestions or comments. 1. Google delays when Chrome will phase out third-party cookies to 2024 Publishers have begun preparing for[…]
Digital users in Europe are up 100 million from 2019. H …
Across the world, we’ve seen exponential digital growth. McKinsey’s latest report on digital reported a net gain of 100 million digital users across Europe since 2019. That’s a whopping 13% of the total population of Europe! Today, we examine the state of digital within publishing and look at how publishers can improve their digital offering. High frequency of digital users[…]
Wie Publisher Instagram am effektivsten nutzen können
In den sozialen Medien sichtbar zu sein und dort auf die eigene Marke aufmerksam zu machen gehört mittlerweile zur Strategie beinahe aller Publisher. Besonders um die Generation Z zu erreichen sind diese Plattform notwendig geworden und ein erster Schritt, um diese von der Qualität der eigenen Arbeit zu überzeugen. Besonders wichtig ist für Verleger deshalb[…]
