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Le Monde in English: Strategies to Reach New Markets
“It’s in Le Monde’s DNA to talk to the world.” French publisher Le Monde took a significant step by launching Le Monde in English in April 2022. This project brings select French articles to an English-speaking audience on their website and through a bilingual live news app. A year and a half since launch, we[…]
Black Friday Insights, Rise of Synthetic Content, Googl …
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore key insights from Black Friday deals, the rise of synthetic content, key learnings from Médias en Seine annual festival, Google’s new deal with Canadian publishers and Nikkei’s rethinking of data and metrics. Here are our top stories: 1. Key Insights[…]
Key Insights from Newspapers’ Black Friday Deals in 2 …
2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period. Innovative Strategies: Enhancing Subscriptions[…]
Alternative Revenue Streams, Bloomberg’s 500k Sub …
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore alternative revenue streams for publishers, Bloomberg Media’s rise to 500,000 subscribers, how publishers are faring on Threads after it’s release in July, updates to Google search and warnings over AI discoveries. Here are our top stories: 1. 6 Alternative Revenue[…]
6 Alternative Revenue Streams for News Publishers
Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2022 WAN-IFRA World Press Trends report, new revenue sources such as events,[…]
1-year of ChatGPT, habit formation guide, Defector̵ …
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore ChatGPT’s anniversary (and weekend announcements!), our complete guide to habit formation, Defector’s insightful annual report and a brief history of independent publishing. Here are our top stories: 1. Ethics, AI, and the Future of News: Reflections on ChatGPT’s Anniversary In[…]
The Complete Guide to Habit Formation for News Publishe …
Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era. For centuries, newspapers have been a part of daily routines, and as the way we consume news continues to change, it’s essential to understand[…]
Ethics, AI, and the Future of News: Reflections on Chat …
In the span of a year, ‘Artificial Intelligence’ has gone from being a tech buzzword to one used in everyday speech, even becoming Collins Dictionary’s Word of the Year. Its meteoric rise in the public’s consciousness reflects more than just a trend—it marks the start of a shift in how companies operate. This has certainly[…]
