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The Augmentation of Audio
Audio for publishers has taken off over the last decade. Whilst radio journalism has always been a standalone product, the boundaries between all media types have been eradicated in the world of audio. This has not only been caused by an increase in consumption of audio products within journalism, but with the rise of new[…]
3 types of newsreaders and strategies to engage them
As the world was hit by a pandemic and a series of events attracting global attention, like Black Lives Matter and the US Elections, people turned to the news. These weren’t just the usual habitual news readers, but light-readers also turned to publishers for reliable, fact-based news. Much has been said about the different faces[…]
10 Takeaways for the Next 10 Years in News from Digital …
Digital Growth Summit 2021 opened up the conversation on the next 10 years in news. Speakers and participants identified key trends, opportunities and challenges for the news industry. Our top 10 key takeaways from the summit are below. 1. News publishers have a unique opportunity to become a partner in life for their readers Having[…]
Intrapeneurs are the future of news
Written by Virginia Stagni, Business Development Manager at FT and Director at FT Talent When I joined the FT, I was told that “We need to work with respectful audacity”. This effective line, like an ad, gave a sense of the balanced structure to maintain and suggested the right way to put innovation to work. As[…]
What audiences really want from the news, and what publ …
Written by Nic Newman, Senior Research Associate at the Reuters Institute for the Study of Journalism Others in this series have noted the ways in which digital disruption has turned the industry on its head over the last decade. The move from scarcity of information to abundance through low-cost publishing and distribution has brought new[…]
How to create an offer you can’t refuse for your audi …
Written by Steven Van Belleghem, Author and Thought Leader, Keynote Speaker at the upcoming Digital Growth Summit – The Next 10 years in News. Faster than real time news Let’s go back to 2010. Back then, when we talked about the future of news it was all about being authentic and fast. Those were the[…]
The next 10 years in publishing: A testimony from a mil …
Subscribing to a newspaper is not common practice for the younger generations. It was only due to my inquisitive nature about events in the world that I subscribed to First News, a children’s newspaper, as a youngster. By saying subscribed, I mean my parents covered the costs to keep me away from the 10PM headlines[…]
Your back to work reading list for 2021
As the summer holidays come to an end, it is a great time to go back to the office with fresh ideas and new inspiration for the projects that can drive your newsroom forwards. To get you started, we bring you our selection of must-read media innovation books and articles to help you go back[…]
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