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Long-term subscriptions and low price points: how publi …
Black Friday has grown beyond American shores and people across the world are on the lookout for their chance to grab a bargain. To leverage this hype, publishers have leaped onboard with offers in all different shapes and sizes. To look further, we studied the websites of 60 publishers from 17 different countries this Black[…]
Subscriptions on the rise, NFTs and changing newsrooms: …
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why subscriptions are still on the rise, how publishers are pioneering with NFTs, insights from Reuter’s latest report on changing newsrooms and more. Read our top 5 stories of the[…]
4 cases of publishers pioneering with NFTs
NFTs have become less of a marketing ploy and more of a genuine revenue opportunity for publishers. They have diversified income streams for some, whilst others have struggled to capitalise on their potential. One thing’s for sure, they appear to be an alternative money maker for publishers. How have early pioneer publishers capitalised on their[…]
Peak newsletter, gamification and Gen Z news preference …
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why publishing is not yet at peak newsletter, how a German publisher is using gamification to educate citizens about local politics, insights from a report studying Gen Z and Millennials[…]
No peak in sight: 82% of publishers still looking to la …
Newsletters have been a powerful tool for publishers of all ages and sizes in recent years. Despite recent murmurings around reaching peak newsletter, they appear to be a central to publisher’s future plans. Top newsletter outlets still going strong Newsletters took off during the pandemic with a sway of prominent journalists moving to platforms like[…]
Recession, digital transformation and social-first outl …
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like how a recession may threaten newspapers, digital transformation, social-first news outlets and more. Read our top 5 stories of the week below. 1. Newspapers shudder at threat of recession Red[…]
How Sunday editions help increase digital engagement
Sunday editions get special attention from many publishers. They offer in-depth analysis, enriched offerings, more light-hearted stories and opinion of the week’s news events. Journalists can also dive deeper into issues and provide updates on the big stories of the the week. According to a 2016 study, readers in the UK spent 80 minutes reading[…]
Automation, print to digital strategies and news app ra …
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like article automation, print to digital strategies, news app rankings in the UK and more. Read our top 5 stories of the week below. 1. What types of local news stories[…]
