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How to create an offer you can’t refuse for your audi …
Written by Steven Van Belleghem, Author and Thought Leader, Keynote Speaker at the upcoming Digital Growth Summit – The Next 10 years in News. Faster than real time news Let’s go back to 2010. Back then, when we talked about the future of news it was all about being authentic and fast. Those were the[…]
The next 10 years in publishing: A testimony from a mil …
Subscribing to a newspaper is not common practice for the younger generations. It was only due to my inquisitive nature about events in the world that I subscribed to First News, a children’s newspaper, as a youngster. By saying subscribed, I mean my parents covered the costs to keep me away from the 10PM headlines[…]
Your back to work reading list for 2021
As the summer holidays come to an end, it is a great time to go back to the office with fresh ideas and new inspiration for the projects that can drive your newsroom forwards. To get you started, we bring you our selection of must-read media innovation books and articles to help you go back[…]
Trust and its’ role as a key driver for innovatio …
Written by Sacha Morard, CTO/CIO at Le Monde What will the newspaper industry look like in 10 years time? This question may seem incipient to those who are not in the media business. To me, it seems that the technological future of journalism will have a much greater impact than we think, especially since the[…]
Media mavericks of the coming decade
Written by Jakub Parusinski, Editor at The Fix Media – Speaker at Twipe Digital Growth Summit 2021 Rule-breaking is in the DNA of the media industry. It favours the bold, the creative – the loud, and brash, new kids on the block. Over the coming decade, those “new kids” will come from a more diverse[…]
The News Industry has to Stop Talking about “Digi …
Written by Louise Story former Chief News Strategist and Chief Product and Technology Officer at The Wall Street Journal The digital revolution began around the year 1980. The shift from analog electronics to digital technology has dramatically changed the way most industries work and, importantly, the way we all interact with content and products. And[…]
What can we do today to shape the next 10 years in news …
Written by Sam Guzik, Director of News Product for WNYC and a Foresight Affiliate at the Future Today Institute. Media writing in 2031 will look back and observe that 2021 was a seminal year in the history of media. As a pandemic rocked the economy, the early 2020s brought relative stability to publishers. The global[…]
How Product is Leading Media’s New Growth Path: A …
93% of people think that product is important, yet over 50% don’t fully know what product is! In this article, we unbundle this by examining Jodie Hopperton’s latest INMA report “How Product Is Leading Media’s New Growth Path“. The role of product is a topic we have often discussed at Twipe. In a world of[…]
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