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Are there opportunities for publishers in the Metaverse …
Today, we dig into a topic that has been discussed a lot over the last few months yet still feels somewhat superficial: the Metaverse. We spoke with our own metaverse expert Manuel Bolognesi, who has been on an entrepreneurial journey commercialising goods and services in the metaverse for many years. Originally inspired by fiction through[…]
Reuters Predictions 2022: What you need to know
Each year following their annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. As always, the 2022 report is full of valuable insights and is well worth a read. Join us today as we look at the[…]
Nieman Lab’s predictions for 2022: our top picks
At the end of last year, Nieman Lab published a series of predictions for journalism in 2022. The fascinating collection gathered the views of more than 60 industry specialists. You can explore the full list on their website, but here are our top picks. Journalism R&D investment will drive success The news industry is way[…]
Most read stories from 2021
Each week at Twipe we analyse key trends in the world of news media and technology and how this can impact subscriber growth strategies. Explore the top 10 most read stories this year. Any feedback or topics you’d like us to cover next year? Let us know! 1. Learnings from the 2021 Reuters report In[…]
5 themes that governed the news industry in 2021
2021 became the second year to be disrupted by COVID-19. Despite this, publishers continued to see renewed success and growth. Join us for a rundown of highlights from 2021 including the rise and fall of Clubhouse, the Substack revolution and the renewed customer obsession. 1. NFTs and AI taking off 2021 saw the first news[…]
What we learnt at the Journalism AI Festival
AI is no longer a stranger to newspaper publishers. The second edition of the JournalismAI festival last week highlighted interesting developments of the use of AI across publishing. From automating newsroom tasks to increasing subscription bases, AI technologies are starting to prove their worth. The Business Case of AI Anita Zielina of Newmark Journalism School[…]
How publishers leveraged Black Friday & Cyber Mond …
Black Friday deals come thick and fast, and often it is difficult to see which deal best suits your needs. With all the Black Friday and Cyber Monday deals across the publishing industry, we decided to analyse the offers from different publishers and the strategies that they deployed. A push to digital After a sift[…]
Surprising subscription growth across the world
The pandemic accelerated success for publishers big and small. As we approach the end of 2021, it is a great time to celebrate some of the subscription success across the globe. From 0 to 120,000 Building a subscription business is a tough challenge, especially from scratch. But, El Pais saw their subscription launch accelerated by[…]
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