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Reinventing Digital Editions: Reader Insights
subscribe to recieve Report At Twipe we fundamentally believe in the power of editions, which is why all of our research and innovation is focused on the edition concept. Last year we took on the challenge of running a research project to better understand how publishers can succeed with the edition concept in today’s digital[…]
How artificial intelligence will be used for news media in 2019
This year we have seen more publishers expanding their artificial intelligence strategies, so we can only expect this to accelerate in 2019. During our Digital Growth Summit, next week, we will take a deep dive into this subject. Our keynote speaker, Robin Govik, Chief Digital Officer of MittMedia will share how personalisation and robot journalism are[…]
3 rules for a successful digital news product strategy
As we get closer to the end of the year, we know more and more publishers are planning their strategies for 2019. For many, this means a renewed focus on their digital products. As inspiration, we have three rules for a successful digital news product strategy. #1: Develop around your audience One of the key[…]
How L’édition du Soir engages 1.8 million readers every month
In 2013, Ouest-France, together with Twipe, launched the very first digital-only newspaper in France. Since then they’ve had great success, just reaching 20 million monthly page views in August. We will hear the story of success for L’édition du Soir at the Digital Growth Summit in Rennes next month–make sure to register this week to save your[…]
Why editions are still thriving in the digital age
At Twipe we have long been believers in the power of editions, and we believe edition-based publishing should be core to the strategy of every newspaper publisher. Recently we’ve noticed a sea change, with many new publishers pivoting to edition strategies–whether that be by creating entirely new digital editions or by investing more in their existing digital[…]
Team Learning at Twipe – 2018
Once a year at Twipe we take time to step outside our day to day work and think about the big picture, both on a company level as well as personally. This year we spent two days at the beautiful De Heerlijckyt van Elsmeren in Geetbets. We had all read Adam Grant’s Originals: How Non-Conformists Move the[…]
What you can learn from The Times, Mittmedia, and Le Monde
It’s something all publishers are grappling with: how to best optimize your paywall strategy? After all, 47% of new subscribers report that running out of free articles prompted them to subscribe. This week we have lessons from three innovative publishers: The Times & The Sunday Times, Mittmedia, and Le Monde. (Hear the leaders of these[…]
How De Telegraaf turned around declining subscriptions revenues
During the recent INMA Innovation Study Tour in Amsterdam, we visited De Telegraaf. Marc Van Geel (CEO) and Xavier Van Leeuwe (Director Consumers) gave us an inside look into the recent and impressive turnaround. They took over the leadership of De Telegraaf mid 2017, after an intense takeover battle between Mediahuis and Talpa, which left[…]
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