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How adblockers can help grow your subscriptions
We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27% of all readers use adblockers, and this figure is as high as 42% in Greece and 34% in France. Since February, Google has automatically blocked the most annoying ads on[…]
3 insights for generating reader revenue
Newspapers are starting to realise it is engagement, not reach, that will help them survive in the digital age. To succeed, newspapers must monetise the engagement of their most loyal readers, whether that is through direct subscriptions, memberships, or something entirely different. A new report from the AP’s Ryan Nakashima and Anne Cai looks at how[…]
9 media leaders on the future of newspapers in America
What does the newspaper of tomorrow look like? This is the question many in the news industry are grappling with today. We’ve seen how publishers in Europe are reinventing digital editions, and this trend has started in South Africa too. But it doesn’t seem to have reached the United States yet. So how are newspapers[…]
Highlights from Google’s DNI Fund Round 5
It’s that time of the summer again, with Google announcing the latest recipients of funding from round 5 of their Digital News Initiative. Audio was the clear standout, with roughly 17% of all projects focusing on audio, whether that be creating content for smart speakers, podcasts, or something else. Video comes in second, with roughly[…]
Interview – Lessons from launching South Africa’s first digital-only edition
Recently the team at Tiso Blackstar Group launched the first digital-only edition in South Africa, Times Select. Currently available online only, the app version will be launched later this month, coinciding with the launch of their paywall. We spoke with Lisa MacLeod, Head of Digital and the first female Vice President of WAN-IFRA, to understand what[…]
Newspapers succeeding by returning to edition-based publishing
After years of looking to the future for what will ‘save journalism’, including digital kiosks, pivots to video, and social media, it’s something a bit more old-school that is helping newspapers succeed in today’s digital world: a return to edition-based publishing. More and more publishers are finding that creating packaged publications with a beginning and an[…]
Digital kiosks struggling to keep European publishers on board
When kiosks such as Blendle first came out on the scene, there were cries that they would be “the saviour of journalism“, but since then things haven’t gone as great. To understand why kiosks are struggling to keep European publishers on board, we’ve taken a deep dive into the world of kiosks. Blendle – not[…]
5 graphs you need to see from Reuters Digital News Report 2018
We look forward to the release of the Reuters Digital News Report every year because it’s always full of actionable insights. This year is no different, and from 144 pages of research, we’ve boiled it down to the 5 key insights that should shape the rest of your 2018 strategy. “This year’s report contains signs[…]
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