DIGITAL GROWTH SUMMIT
Join us November 21st in Rennes, France for thought-provoking speakers and celebrating 5 years of L'édition du Soir with Ouest-France.
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Team Learning at Twipe – 2018
Once a year at Twipe we take time to step outside our day to day work and think about the big picture, both on a company level as well as personally. This year we spent two days at the beautiful De Heerlijckyt van Elsmeren in Geetbets. We had all read Adam Grant’s Originals: How Non-Conformists Move the[…]
Paywall strategies: What you can learn from The Times, Mittmedia, and Le Monde
It’s something all publishers are grappling with: how to best optimize your paywall strategy? After all, 47% of new subscribers report that running out of free articles prompted them to subscribe. This week we have lessons from three innovative publishers: The Times & The Sunday Times, Mittmedia, and Le Monde. (Hear the leaders of these[…]
How De Telegraaf turned around declining subscriptions revenues in less than 6 months
During the recent INMA Innovation Study Tour in Amsterdam, we visited De Telegraaf. Marc Van Geel (CEO) and Xavier Van Leeuwe (Director Consumers) gave us an inside look into the recent and impressive turnaround. They took over the leadership of De Telegraaf mid 2017, after an intense takeover battle between Mediahuis and Talpa, which left[…]
Learnings from KDD Conference 2018
The 24th annual ACM SIGKDD Conference on knowledge discovery and data mining, also known as the KDD conference, took place in London this year. Three members of team Twipe attended: Hannes Buseyne, Jasmien Lismont, and Joris Gielen. Hear from them what lessons they took away and what the highlights of this conference were. Jasmien Lismont,[…]
Digital and print need to work together in your newspaper strategy
A new study from Neil Thurman and Richard Fletcher, “Are Newspapers Heading Toward Post-Print Obscurity?“, looks at what happens when newspapers go digital-only, using the case study of The Independent, which stopped printing in 2016. It serves as a warning to publishers, stating that time spent reading the The Independent dropped dramatically when it went online only. With[…]
Five news media startups you should know
Media innovation moves pretty fast. If you don’t stop and look around once in awhile, you could miss it. So we’ve gathered 5 interesting news media startups that you should know about. Think we missed something important? Let us know! Syllabs Syllabs provides automated solutions for text creation and content optimisation. Their writing engine can[…]
Technology trends shaping the future of news media
Last week, our CEO Danny Lein was invited as a key note speaker at the Digital Saloon in Copenhagen, organized in cooperation between Ritzau’s Bureau and Klaus Henriksen and Henrik Keith Hansen from Digital Tours. He shared his views on the technologies that will shape the future of news media in the short, medium and long[…]
3 outside the box ways newspapers are diversifying revenues
Building an escape room, launching a DPO for direct reader investment, and renting a room on Airbnb: all ways newspapers are thinking outside the box to diversify their revenue stream. These ideas all provide valuable insights into how newspapers must start thinking about their reader revenue strategies, including the need for membership programs, asking your[…]
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