About Stuttgarter Zeitung
Stuttgarter Zeitung (StZ) is a popular German-language newspaper published in Stuttgart, Germany with a daily circulation of about 120,000 copies.
Südwestdeutsche Medienholding (SWMH), StZ’s parent company, manages an extensive network of brands in the German media sector. Its total print circulation exceeds 300,000 copies, with a growing digital subscriber base of over 170,000.
In 2023, SWMH partnered with Twipe to create modern, engaging news apps and experiences for 19 of SWMH’s titles.
Key Features
Automated NextGen workflow
An automatic matching of articles from the Replica edition feed to modern edition templates saves editors precious time.
Puzzles and search modules
Customizable web modules allow for the addition of extra features within the app such as search and puzzles.
Geolocation-based authorization
Users in authorized locations can access their content instantly. No account setup necessary.
Interstitial ads
A Google Ad Manager integration allows for the seamless placement of ads in the Replica edition.
Edition Analytics
An analytics tool that helps editors make data-driven decisions on the performance of articles in their editions.
Vouchers
Vouchers allow SWMH’s customer support to give temporary access codes to readers.
Why Twipe?
Peace-of-mind
Twipe’s reliability was a key factor for SWMH. They can trust that editions will be published every day without delay, and if an issue ever arises, our support team is ready to tackle it immediately.
Operational Efficiency
Twipe’s platform helped SWMH easily manage multiple digital products. Regular meetings kept projects organized and running smoothly.
Clear Product Vision
Twipe’s user-centric approach and clear product development roadmap, along with opportunities for co-development, aligned with SWMH’s vision for the future.
Content Display Flexibility
Twipe’s solution catered to the specific needs of SWMH, including maintaining the modern edition view and offering the possibility to create a unified app.
