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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Twipe Insights
Four publishers, four verdicts on AI
6 August 2026
Two statements, made a few weeks apart to the same audience, by publishers facing broadly the same market pressure and using broadly comparable technology: “Our users love the AI-generated summaries.” —…
Industry news
Why Readers Pay for Free News, the Google Exit Ramp, and Doubling Down on Distinction
30 July 2026
29 July 2026 · By Adrian Welcome to this bi-weekly media tech roundup. The through-line this time: as AI squeezes the ad and platform economics publishers have leaned on, the advantage…
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Industry news
🎧 5 Podcast Episodes to Press Play on This Summer
23 July 2026
Your inbox will still be there in September. These five episodes won’t wait that long to feel dated, so queue them up before you hit the beach, the trail, or just…
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Twipe Insights
Liquid Content, Shrinking Ad Supply, and the Retreat from Aggregation
16 July 2026
Welcome to this bi-weekly media tech roundup. One clear theme runs through the last two weeks: as AI eats the open web, the value is migrating to what publishers own outright…
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Twipe Insights
How Publishers Are Winning Back the Direct Reader Relationship
9 July 2026
You can argue that for about two decades, publishers didn’t really own their audiences, but rented them: search sent the traffic, social handled the reach, and the actual relationship with the…
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