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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Weekly analysis of key trends shaping the future of news
Twipe Insights
The Washington Post experiments with flexible subscription options
19 September 2024
The Washington Post experiments with flexible subscription options The experiment: The Washington Post is trialing flexible subscription options—$4, $7, or even 10$ for a week’s access, depending on user characteristics such as…
Industry news
Key Takeaways from the Press Gazette Future of Media Technology Conference 2024
16 September 2024
Last Thursday, publishers and technology providers gathered in London for the widely attended Press Gazette Future of Media Technology Conference. Through various panels and case studies, the conference explored innovative ways…
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Flash news
The Telegraph wins the App of the Year award!
13 September 2024
We’re proud to extend our congratulations to The Telegraph‘s product team and newsroom, who have been recognized with the App of the Year award at yesterday’s Future of Media Technology Conference…
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Twipe Insights
How The Economist uses the Espresso app to appeal to a younger audience
12 September 2024
How The Economist is capturing the attention of students with Espresso The short version: The Economist is offering its Espresso daily news app free for students aged 16 and older. This…
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Twipe Insights
Benefits and challenges of AI chatbots for news publishers
3 September 2024
AI has influenced the news industry in two main ways. On one hand, it gives readers more dynamic, personalized experiences. On the other hand, AI-driven tools streamline journalists’ workflows, automating routine…
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