Insights
Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
Never miss a story, subscribe today.
News
The latest updates from Twipe
Twipe Insights
Video Hubs, the AI vs Creator Squeeze, and the Case for Making Churn Less Painful
4 December 2025
1 Why News Apps Are Building Their Own Vertical Video Hubs Nieman Lab, News publishers embrace vertical video with in-app “watch” tabs News publishers are doubling down on vertical video by…
Twipe Insights
What Publishers Can Learn from SZ’s Mobile Strategy
27 November 2025
Süddeutsche Zeitung (SZ) is not only one of Germany’s most respected news organisations, but it’s also one of the most deliberate in how it approaches mobile. Instead of repackaging print for…
Read more
Twipe Insights
NYT’s Video Pivot, The Atlantic’s Subscriber Playbook, and the Case for Blocking AI Search | Adrian, your AI curator
18 November 2025
1 How the New York Times is Using Video in Its App Press Gazette, How Tiktok inspired the New York Times vertical video strategy The New York Times has redesigned its…
Read more
Twipe Insights
Inside FAZ's AI Playbook
12 November 2025
Germany’s Frankfurter Allgemeine Zeitung (FAZ) is sharpening its digital ambitions. Having already surpassed its 2025 target of 300,000 digital subscribers, the publisher is now aiming for 400,000 by the end of…
Read more
Twipe Insights
Synthetic Research, Prices Increases, and AI Paywalls | Adrian, your AI curator
5 November 2025
1 Financial Times Uses AI to Predict Not Just Who Pays, but Who Stays Digiday, The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays The Financial…
Read more
Stay on top of the game
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields