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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
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Twipe Insights
What publishers do when the 'easy' digital subscriber wins are gone
6 May 2026
For most of the last decade, the digital subscription playbook has been a growth playbook (acquire, acquire, acquire!). However, two reports published in the last six months suggest that the easy…
Twipe Insights
The NYT's Human Moat, Synthetic Audiences, and the Subscription Divide | Adrian, your AI curator
30 April 2026
1 Interview with New York Times CEO In a wide-ranging Stratechery interview, New York Times CEO Meredith Kopit Levien laid out why she sees human expertise as the company’s core moat…
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Twipe Insights
What the Best Newsrooms Know About Failing
23 April 2026
The best product decision you’ll make this year might be cancelling something. Not just pivoting or quietly deprioritizing it, but actually killing it and moving on. Many media organisations don’t have…
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Twipe Insights
Paywall Benchmarking, Publishing Fewer Stories, and the 'SaaS-pocalypse'
16 April 2026
1 Paywall Benchmarking 2026: What 40+ Publishers Are Actually Doing Subscription consultant Sascha Bossen has published an updated analysis of paywalls across 40+ publishers in Germany, Austria, the US, UK, France,…
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Twipe Insights
3 Examples of AI Agents Used in News Organizations
9 April 2026
Remember the early “AI chatbot craze”? It was defined by a simple interaction: a human asks, and an AI answers. That already feels like a distant phase. As the technology has…
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