Twipe’s Future of News Blog

Welcome to the Twipe Future of News Blog. Each week at Twipe, we analyse key trends shaping the future of news. Subscribe to our newsletter and never miss a story.

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Why Top Publishers Are Turning to Podcasts for Growth 

Traditional news outlets are constantly innovating to stay relevant and expand their reach. One strategy emerging at the forefront is the integration of podcasts into their media offerings. As every corner of the industry buzzes about this audio trend, it’s worth exploring why even the most print-centric publications are embracing podcasts to engage their audiences[…]

Disrupted in disruption: Insights from INMA’s World Congress of News Media 2024

“You probably have only just recovered from the first wave of digital disruptions, and now that disruption is being disrupted.” This is how Robert Whitehead, Digital Platform Initiative Lead at INMA, succinctly summarised the state of the news industry during the CEO panel. Needless to say, the news media world is faced with multiple concurrent[…]

Appealing to Younger Audiences: Lessons from Local Newsletters 

Legacy media has an age problem.   As it stands, the printed press readership skews older and younger audiences who have little appetite to pick up the practice of reading physical papers.  As print’s audience diminishes, publishers have refocused their efforts on building their digital offerings. However, it is said that it takes 2.5 digital[…]

What do AI Charters say About News Media Today? 

In a recent New York Times interview, Jim VandeHei, Axios CEO, warned that AI will “eviscerate the weak, the ordinary, the unprepared in media.” That is why, since Gen AI’s recent surge into the workplace, a growing number of publishers and news organizations have decided to formalize its use in AI charters.  We reviewed several[…]

The future of storytelling: Modular journalism, fractal stories, and Smart Brevity

A stepping stone to personalized news: Modular journalism News apps, websites, and social media all offer some sort of algorithmic-driven sorting of articles and content, often tweaked to meet the user’s expectations and existing profile to ensure the highest engagement possible. What if publishers did not limit themselves to altering the order of news stories[…]

Press Start to Engage: What Publishers Can Learn From the Gaming Industry

Many know how easy it is to lose track of time while playing a game, be it a round of Scrabble or a Mario Kart race. But what makes games so successful at retaining players’ attention so consistently?   And what can news publishers learn from the gaming industry?  Publishers have made use of games[…]

Print is Dead. Long Live Digital (with some caveats).

Print is dying. This was the underlying story that shaped the presentations at the Mather Symposium. While print still provides the most revenue for publishers today, the consensus is that it will sharply decline. So, the question emerges: What can publishers do to crack the code of sustainable digital revenue? The answer was clear among[…]

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