News

Twipe Insights

Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.

We also run events to share industry knowledge with the wider publishing commmunity.

Never miss a story, subscribe today.

Subscribe now

Insights News Events Research Papers

Insights

The latest updates from Twipe

Twipe Insights Inside the Shifting Realities of Modern Media: Key Insights from DGS25

16 October 2025

Every year, the Digital Growth Summit captures a moment in the media industry’s evolution. This year in Stuttgart, the moment felt particularly key, what with creators rising fast, AI redefining what… Read more

Twipe Insights Zetland expands, The Guardian’s visual shift, TikTok’s news surge, print’s revival, and NYT & WaPo on AI | Adrian, your AI curator

2 October 2025

1 Zetland’s Successful Model Expands Press Gazette, CEO of Zetland: ‘It’s bullshit to say young people won’t pay for news’ Bonnier News has bought a majority stake in Denmark’s Zetland to… Read more

Twipe Insights The Rise of AI Agents and What It Means for Newsrooms

24 September 2025

When asked to name the single development that will shape the next year, Markus Franz, Chief Technology Officer of Ippen Digital, was unequivocal: the shift from AI assistants to agents. To… Read more

Twipe Insights From Bots to Better Products: How Publishers Can Protect Value, Grow Subscriptions, and Stay Transparent with AI

18 September 2025

1 AI Bots Rise as Human Traffic to Publishers Declines Press Gazette, AI bots now represent one in 50 website visits Publisher websites are seeing fewer human visits and more AI… Read more

Twipe Insights AI’s Impact on Journalism: Winners, Losers, and the Vanishing Middle

11 September 2025

Artificial Intelligence is reshaping the news industry, but not in the ways most headlines suggest. The real story is more complex and more revealing, argues Ezra Eeman, Strategy and Innovation Director… Read more

News

The latest updates from Twipe

Twipe Insights 3 Myths Debunked by the Next Gen in News Report

5 February 2026

Created by the teams at FT Strategy and Northwestern University’s Knight Lab, the second edition of the Next Gen in News report dives deep into the habits of younger audience. It’s…

Twipe Insights The End of Old Assumptions: What Publishers Are Prioritizing in 2026

29 January 2026

Now in its 37th year, the WAN-IFRA World Press Trends Outlook remains one of the most authoritative barometers of the global news industry. The 2026 edition is based on responses from… Read more

Twipe Insights Getting more done together: 3 resources on overcoming misalignment

21 January 2026

A lack of alignment between different groups is now the second most-cited barrier to innovation, according to the latest trends and predictions report by the Reuters Institute for the Study of… Read more

Twipe Insights The State of the News Industry in 2026, Explained in 7 Graphs

15 January 2026

Every year, we look forward to the latest Trends and Predictions Report from the Reuters Institute for the Study of Journalism. Drawing on the views of more than 280 media leaders… Read more

Twipe Insights Three Reads (and Events) to Start the Year Informed

8 January 2026

Happy New Year! As we turn the page on 2025, we wanted our first newsletter of the year to be immediately useful for the work ahead. This edition brings together a… Read more

Upcoming Events

See our events for the coming months.

15 October 2026

Digital Growth Summit

Digital Growth Summit 2026 Join over 140 media professionals in Leuven for a day of inspiring case studies, networking, and hands-on workshops.

Learn more

Events

Events hosted by Twipe

14 October 2025

Digital Growth Summit

Twipe Digital Growth Summit 2025 Join over 140 media professionals in Stuttgart for a day of inspiring case studies, networking, and hands-on workshops.

20 May 2025

AI Frontrunners Webinar

In conversation with Miso AI's CEO & Co-Founder On May 20th, join Lucky Gunasekara, CEO and Co-founder of Miso, and Danny Lein, CEO of Twipe, for a forward-looking conversation on how AI is reshaping the future of news—and what…

25 March 2025

AI Frontrunners Webinar

In conversation with Ringier's Chief Digital Officer Join Sandro and Danny in an exclusive webinar discussing the key takeaways from the AI Study Tour and Ringier’s experiments with AI in the first installment of our AI Frontrunners in News webinar series.

Research Papers

Twipe's original research reports about trends in the news industry

Research Papers Digital-Only Editions

19 April 2018

Download the report In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent,…

Research Papers Reader Insights

22 November 2018

Download the report At Twipe we fundamentally believe in the power of editions, which is why all of our research and innovation is focused on the edition concept. Last year we…

Twipe Insights Habit-Forming News Products

16 November 2023

Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era.…

Industry news JAMES Report

5 September 2019

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…

News

Twipe Insights

Insights

News

Upcoming Events

Events

Research Papers

Stay on top of the game