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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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The latest updates from Twipe
Twipe Insights
How Publishers Are Winning Back the Direct Reader Relationship
9 July 2026
You can argue that for about two decades, publishers didn’t really own their audiences, but rented them: search sent the traffic, social handled the reach, and the actual relationship with the…
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Twipe Insights
Publisher AI, Paywalls, and the Rise of Agents
2 July 2026
1 NewsGuard’s Chatbot Pays the Publishers It Uses NewsGuard has launched a chatbot that only draws on sources it rates as reliable, and it shares revenue with those publishers 50/50. The…
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Twipe Insights
10 news media startups and companies to watch in 2026
25 June 2026
The last few years have made one thing clear: neither deep funding nor a big audience guarantees survival. Well-capitalized bets like Artifact and The Messenger shut down, while a leaner outfit…
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Twipe Insights
What the 2026 Digital News Report Means for Your App and Editions Strategy
18 June 2026
Every year when the Reuters Institute Digital News Report is released, LinkedIn fills up with charts, researchers share threads, and outlets publish their takes (we’re no different). This year, Ezra Eeman…
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Twipe Insights
How Le Monde Reached 90% Digital Subscribers — and 4 Other Lessons from beBETA26
11 June 2026
beBETA26 was a reminder of why in-person still matters: There are insights you can only get face-to-face, and two days with customers, partners, and peers in Berlin did just that. Whether…
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