Half of all readers prefer editions [Original research]

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At Twipe we fundamentally believe in the power of editions, which is why all of our research and innovation is focused on the edition concept.

Last year we took on the challenge of running a research project to better understand how publishers can succeed with the edition concept in today’s digital world. We released our findings in the first chapter of our Reinventing Digital Editions series, where we highlighted 8 successful digital-only editions.

In the second phase of our multi-year research project, we examine the motivation and habits of nearly 4,000 readers of digital news in six European countries and the United States. From surveys and interviews with participants in Belgium, France, Germany, Spain, Switzerland, the UK, and the US, we find general news habits and attitudes towards paying.

Our key finding is that half of all readers prefer to read digital news in an edition format. 

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We look forward to continuing our research on successful digital formats for news, if you have any questions, comments, or ideas please share with us!

About Twipe

Twipe is a Belgian company specialising in Digital Publishing and ePaper Analytics. Solutions include mobile-optimised NextGen publishingReplica publishing, and ePaper analytics with EngageReaders. Publishers across Europe have been trusting Twipe’s power of innovation and expertise in digital publishing for over 7 years. We work closely with our reference customers such as Ouest-FranceDuMontLe Monde and La Libre Belgique to pick up market trends and share common insights. Every month, more than 7 million ePapers are distributed on mobile and tablets from the Twipe Digital Publishing platform.

We believe edition based publishing should be core to the strategy of every newspaper publisher.

Mary-Katharine Phillips
Mary-Katharine Phillips
Media innovation analyst @ Twipe

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