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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Weekly analysis of key trends shaping the future of news
Twipe Insights
Denník N's data-driven subscription strategy
14 August 2024
Denník N’s data-driven subscription strategy The problem: 91% of the 76 publisher professionals interviewed said “silos were moderate to very significant issues in their total revenue optimization efforts”, according to Piano and Digiday’s State…
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Twipe Insights
Why third-party cookies should (still) be dead to publishers.
8 August 2024
Google is no longer phasing out third-party cookies. However… Google had initially announced plans to phase out cookies in 2020 and even began testing this phaseout in January 2024 by disabling…
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Twipe Insights
Peeking inside OpenAI's SearchGPT
1 August 2024
OpenAI launches SearchGPT, an AI-driven search engine offering real-time information. It features AI-generated texts with source references. While some publishers see potential, others worry about content use and impact on traffic.
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Industry news
How Frankfurter Allgemeine Zeitung increased brand awareness among Millennials by 75%
25 July 2024
Learn the strategies behind their successful campaign, from engaging content to targeted discounts. Find out how to apply these lessons to attract younger audiences to your publication.
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Twipe news
New product feature: Centre France multi-title app
22 July 2024
The Centre France group has partnered with Twipe to deliver a multi-title app on our latest Modular News Apps platform. The multi-title app allows users to choose from a range of…
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