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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Twipe Insights
The Edition of the Future: Reinventing Engagement with Digital Editions
31 July 2025
Research is one of our core objectives at Twipe. Over the years, we’ve published three in-depth research reports, partnered with the university KU Leuven, and completed two Google DNI projects to…
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Twipe Insights
App Strategy, Google AI Overviews, and Chatbots | Adrian, your AI curator
23 July 2025
1 Google’s NotebookLM Offers Publishers a Controlled AI Playground Press Gazette, The Atlantic and The Economist among initial partners for Google ‘featured notebooks’ Google’s NotebookLM now features curated content from The…
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Twipe Insights
3 Trends in Publisher App Strategy in 2025
16 July 2025
It’s clear from this year’s Digital News Report that news consumption habits are continuing to evolve. In fact, this shift has been underway for some time. As the apps and editions…
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Twipe Insights
Newsroom Reboot, Digital-First Shifts, and AI's Impact on Publishers
9 July 2025
1 5 Tips to Navigate the News Industry Disruptions Tomorrow’s Publisher, Publishers cannot afford to miss this next wave of disruption The author, Alan Hunter, contends that the news economy is…
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Twipe Insights
4 Timeless Insights from Digital Growth Summit Keynotes
3 July 2025
Every year at the Digital Growth Summit, we bring in forward-looking speakers, often from outside the media industry, to offer fresh, future-focused perspectives. What’s remarkable is how many of the concepts…
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