Online news: reading behaviours and engagement strategies

Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news subscriber personas. Our favourite example is Reuters’ breakdown of reader types by frequency of access and interest in news.  In this example, the highest[…]

Getting in your readers’ daily routines

We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]

Trends in Digital Publishing Winter Edition

Out now, the latest edition of Trends in Digital Publishing has all the top stories, plus best practices from industry leaders and the newest developments at Twipe, including: Twipe CEO Danny Lein on the ‘artificial bubble‘ Digital transformation expert Steffen Damborg on artificial intelligence and reader engagement State of Digital Publishing founder Vahe Arabian on[…]

The dynamics of subscribing, explained in Media Institute Report

The American Press Institute just published what it believes is the largest research into subscriptions and news. Named “Paying for news: Why people subscribe and what it says about the future of journalism”, the 60-page report investigates the current and future states of paid-for news. Let’s look at some of its key takeaways: 1. Young people are[…]

Amazon – your new(s) subscription service

Amazon announced this week that it has launched its very own self-service subscription marketplace. Named “Subscribe with Amazon“, it makes it possible for digital subscription providers to reach millions of Amazon customers. Businesses will benefit from targeted customer exposure through its discovery features such as search and recommendations. Amazon wants Subscribe with Amazon to be the place[…]

Are publishers disappointed in Facebook’s Instant Articles?

Almost two years ago, Facebook rolled out Instant Articles. The new feature aimed at providing publishers with a more engaging platform on which to gather users, through faster loading times and a cleaner look and feel. Not even 24 months later, many industry actors are already turning away from Facebook’s once praised idea. The Guardian recently joined a[…]

Engage Readers now live in 5 newsrooms

EngageReaders live in 5 newsrooms We are proud to share with you that 5 Launch Partners are now using EngageReaders in their newsroom. 9 more newspapers are rolling out the technology in the coming weeks. Aachener Zeitung integrated EngageReaders in their own publishing platform.  Het Nieuwsblad, De Limburger, L’Avenir and La Montagne upgraded their Twipe Digital Publishing Solution with the new EngageReaders module. We are glad to welcome[…]

U.S. Newspapers see surge in digital subscriptions

A rise in digital subscriptions has been noticeable in the past month. An aggregate of Statista shows how big this surge really is. The growth of certain US publishers was just tremendous. This is partly because readers start realizing that online content is worth paying for and because quality news is in high demand in[…]

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