Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in 2007, publishers have been making moves to present their news on the devices. In fact, this week the iPhone celebrated its 15th birthday. So,[…]
A successful app strategy is at the core of successful subscriptions businesses for news. This week, we heard from product experts Mathias Douchet from The Telegraph, Mareike Obermann-Eberz from Frankfurter Allgemeine Zeitung (FAZ), Mathieu Halkes from Schibsted and our very own Matthieu Dubois from Twipe in our latest Future of News webinar. We welcomed people[…]
At the start of 2022, the New York Times introduced a fellowship for crossword constructors. The aim of the fellowship is to increase the diversity of their puzzles so that underrepresented groups are considered when puzzles are created. This is one of the many actions The New York Times has taken to solidify its puzzle[…]
Last night on September 10th, guests gathered in the Steve Jobs Theatre at Apple Park to unveil the latest releases from the tech giant. We take a look at some of the key points that publishers should know about. Budget iPad gets a bigger screen As well as the new iPadOS, unveiled at Apple’s last[…]
As we get closer to the end of the year, we know more and more publishers are planning their strategies for 2019. For many, this means a renewed focus on their digital products. As inspiration, we have three rules for a successful digital news product strategy. #1: Develop around your audience One of the key[…]
Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news subscriber personas. Our favourite example is Reuters’ breakdown of reader types by frequency of access and interest in news. In this example, the highest[…]
We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is crucial for understanding what can trigger certain behaviour to make return consumption more likely. This methodology can help publishers grasp why Facebook, Google, and[…]
Out now, the latest edition of Trends in Digital Publishing has all the top stories, plus best practices from industry leaders and the newest developments at Twipe, including: Twipe CEO Danny Lein on the ‘artificial bubble‘ Digital transformation expert Steffen Damborg on artificial intelligence and reader engagement State of Digital Publishing founder Vahe Arabian on[…]