How Sunday editions help increase digital engagement

Sunday editions get special attention from many publishers. They offer in-depth analysis, enriched offerings, more light-hearted stories and opinion of the week’s news events. Journalists can also dive deeper into issues and provide updates on the big stories of the the week. According to a 2016 study, readers in the UK spent 80 minutes reading[…]

Twipe's weekly news digest

App usage, Apple News and 1 billion in digital revenue in Germany: 5 stories which got our attention last week

To help you navigate the magnitude of content on offer written about the publishing industry, we select 5 articles each week which caught our eye. Reach out with any suggestions or comments. 1. Mobile users are now spending 4-5 hours per day in apps Mobile is the number one news consumption device according to Reuters[…]

The importance of mobile and how it is shaping the news publishing industry

Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in 2007, publishers have been making moves to present their news on the devices. In fact, this week the iPhone celebrated its 15th birthday. So,[…]

Key decisions for your app strategy from the minds of industry product experts

A successful app strategy is at the core of successful subscriptions businesses for news. This week, we heard from product experts Mathias Douchet from The Telegraph, Mareike Obermann-Eberz from Frankfurter Allgemeine Zeitung (FAZ), Mathieu Halkes from Schibsted and our very own Matthieu Dubois from Twipe in our latest Future of News webinar. We welcomed people[…]

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Will publishers bring games to the next level in 2022?

At the start of 2022, the New York Times introduced a fellowship for crossword constructors. The aim of the fellowship is to increase the diversity of their puzzles so that underrepresented groups are considered when puzzles are created. This is one of the many actions The New York Times has taken to solidify its puzzle[…]

Key points for publishers from the September Apple Keynote

Last night on September 10th, guests gathered in the Steve Jobs Theatre at Apple Park to unveil the latest releases from the tech giant. We take a look at some of the key points that publishers should know about. Budget iPad gets a bigger screen As well as the new iPadOS, unveiled at Apple’s last[…]

3 rules for a successful digital news product strategy

As we get closer to the end of the year, we know more and more publishers are planning their strategies for 2019. For many, this means a renewed focus on their digital products. As inspiration, we have three rules for a successful digital news product strategy. #1: Develop around your audience One of the key[…]

Online news: reading behaviours and engagement strategies

Many trials have been done in the past to segment digital audiences in ways that are relevant for publishers, including looking at who pays for online news and identification of the 3 news subscriber personas. Our favourite example is Reuters’ breakdown of reader types by frequency of access and interest in news. In this example, the highest[…]

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