Tag: Digital Strategy
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Twipe Insights
From Reach to Relationships: What INMA Berlin 2026 Revealed About the Future of News
13 May 2026
Last week in Berlin, news media executives, editors and media strategists gathered at the INMA World Congress of News Media to discuss the future of journalism, trust, AI, subscription, advertising and…
Twipe Insights
What your paywall strategy is missing
16 January 2025
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer…
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Twipe Insights
Strategies news publishers use on WhatsApp Channels for audience engagement
12 December 2024
Meta recently launched WhatsApp Channels as a way for publishers to broadcast their content to an audience of subscribers. In the month since its launch, several publishers, such as The Daily…
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Industry news
News Media Events You Need on Your Radar in 2025
19 November 2024
2025 is set to host various media events worldwide, opening opportunities for learning and networking. We’ve curated a list of events that cater to a wide range of professionals in the…
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Insights from the downfall of Artifact, Trust in UK Media down, Guardian raises record revenue in the US, Schibsted’s success with audio and how to fight news avoiders with positive news : Twipe’s Weekly Digest
22 January 2024
Today we’re exploring insights from the downfall of Artifact, how trust in UK Media is down, The Guardian raising record revenue in the US, Schibsted’s success with audio and how to…
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