2021 is the year of subscriptions, and other learnings from Reuters’ latest report

In an annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. This year’s report is once again full of valuable insights and is definitely well worth a read (full report here). Join us today as we explore[…]

Nieman Lab’s predictions for 2021: our top picks

We wish everyone in our Future of News community a happy and healthy new year! With 2020 firmly in our rear view mirrors and a strong belief that 2021 holds a lot of potential for news innovation, we are looking forward to a year full of invigorating discussions and exclusive events for our community. So[…]

Your reading list to start 2021 off right

With hopefully a better 2021 starting tomorrow, we have gathered 5 top performing articles of 2020 that can help better inform your news product strategy going forward. Join us as we learn from leading publishers and tech giants alike. #1 Learn from successful news innovation projects While there may be different unique contexts or local[…]

How publishers are leveraging ePaper reader insights with EngageReaders

At Twipe all of our best product innovations are driven by a desire to solve specific challenges our publisher partners are facing. One such innovation is EngageReaders, our ePaper analytics tool, which came out of a question from an editor who wanted to know precisely what drives engagement on digital editions. We launched a yearlong[…]

How Aftenposten is using Twipe’s Habit Formation Canvas

Through our habit research, we created the Habit Formation Canvas for News Products to help publishers shape their product strategies. In a recent habit formation workshop with our team, this canvas was used by Aftenposten. The workshop Twipe facilitated was very inspiring and gave us a new framework we can apply to our products. This[…]

Why hyperlocal news is here to stay

Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. However, we have seen success stories in local media, with a just-released report from Reuters highlighting how local publishers have succeeded with subscription strategies in Europe. We have also seen success across the pond, with[…]

Your reading list on news product trends that will continue in 2021

As the world returns from holiday and goes back to work, we are also welcoming our Future of News community ‘back to school’. As we all prepare for 2021, and accelerate work on end of year projects, we have gathered 5 articles that will help better inform your news product strategy going forward. #1 De-anonymising readers[…]

How puzzles play an essential role in reader engagement

Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section recently. Publishers are leaning into this, using puzzles as a strategic tool in habit formation,[…]

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