This week, Reuters Institute released their annual Digital News Report 2021. The 164 page report shines a light on the accelerated digital transformation that publishers undertook due to the pandemic and uncovers the key digital trends for the publishing industry over the last 12 months. Join us as we deep dive into the key findings[…]
Local news is still relevant. Despite the challenges faced by local news outlets, the desire for local journalism remains. In fact, these local newspapers are some of the most trustworthy news sources according to readers. They help to fill the gaps of the national news and discuss what really matters in a reader’s life. To[…]
Earlier this year, we wrote about the increased awareness around product thinking in newsrooms. Many publishers struggle with identifying how to position their “product” and how to develop new ones through innovation. With the summer being a time for preparation and reflection for many publishers and newsrooms, it’s ideal for kicking off and testing new[…]
In Reuters predictions published this January, 69% of media leaders and publishers bet on AI as the most important enabling technology for the future of journalism. Publishers see AI as a way of delivering more personalised experiences and improving production efficiency. Automated recommendations, better commercial proposals and newsroom automation were the 3 most important uses[…]
In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]
Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe. We know that puzzles are important for habit formation, but how to transfer their success to the digital world is an area yet to[…]
On Thursday’s we published a selection of 6 charts not to miss from the WAN-IFRA World Press Trends Report. With the rich amount of thought-provoking content in the report, we thought it would be the perfect opportunity to uncover 6 more insightful charts as a bonus. 1. Digital reader revenue is where the future money[…]
Last week WAN-IFRA released a report covering “World Press Trends” for 2020 and 2021. In 97 pages of insights and charts, the report explores a variety of topics like revenues growth, print vs digital, COVID, advertising or diversity. We have selected 6 key charts from the report that you shouldn’t miss. 1. Digital Circulation Revenue[…]