Learnings from 2019’s best news industry conferences

As you work on your plans for 2020, we have gathered our top learnings from this year’s industry events (and key working areas for us at Twipe) to help inform your strategy.  #1. Growing subscriptions at #DigtalSubsParis (March, Paris) Matthew Skibinski, consultant from the Lenfest Institute for Journalism, confirmed the importance of emails and registered users for likelihood to subscribe, and he[…]

Why publishers are creating vertical subscription products

This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert and retain subscribers for their main news product or add additional revenue streams. Recently we are seeing more and more news organisations experiment with[…]

Young people and the news

One of the many challenges publishers today are trying to tackle is how to reach a younger audience. As news consumers are feared to be only getting older and older, exactly how to reach this new audience is becoming crucial. That’s why we have gathered the latest research on young people and the news here,[…]

What publishers can learn from adblockers

Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35 billion by 2020. What can publishers learn from this large population of readers that block ads? Need for quality product experiences Most[…]

Why habit formation is key for all news media

At Twipe we identified habit formation as the key theme to focus on in our research this year (subscribe to receive all of our findings). In our latest article in our habits series, we explore the newest research on habit formation. Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed[…]

How publishers are building habit with short-run newsletters

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search, while The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter[…]

Why it’s time to slow down the news

While for years we’ve talked about FOMO, the fear of missing out, the newest acronym we need to know is JOMO – the joy of missing out. Today we’re looking at the growing number of people who are actively trying to disconnect and why the publishing industry should take note of this trend. Rising number[…]

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