What publishers can learn from adblockers

Almost half of all internet users are currently using ad blockers, and Google itself has launched a native adblocker in its web browser Chrome. Digiday predicts the cost to publishers could exceed $35 billion by 2020. What can publishers learn from this large population of readers that block ads? Need for quality product experiences Most[…]

Why habit formation is key for all news media

At Twipe we identified habit formation as the key theme to focus on in our research this year (subscribe to receive all of our findings). In our latest article in our habits series, we explore the newest research on habit formation. Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed[…]

How publishers are building habit with short-run newsletters

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search, while The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter[…]

5 best practices for conversion

With 52% of publishers focusing on subscriptions as their main revenue source this year, the need to better convert subscribers is continuing to grow. This week we’ve gathered the top research into subscription conversion for publishers to make sure they’re not missing any of the best practices. Research from the Center for Media Engagement suggests[…]

Paywall blockers: how publishers should prepare for this changing technology

With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically or through new strategies. But as the industry makes the move towards reader revenue strategies, we’re seeing more readers employ new techniques and technologies[…]

Increasing loyalty and building habits with push notifications

2018 saw Facebook change its newsfeed algorithm, and while the results weren’t as catastrophic as some feared, it did make publishers realise they needed to be building direct relationships with their readers. Publishers today are looking for tools they can use to both increase loyalty and build habits — something push notifications do particularly well.[…]

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