Paywall blockers: how publishers should prepare for this changing technology

With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically or through new strategies. But as the industry makes the move towards reader revenue strategies, we’re seeing more readers employ new techniques and technologies[…]

Increasing loyalty and building habits with push notifications

2018 saw Facebook change its newsfeed algorithm, and while the results weren’t as catastrophic as some feared, it did make publishers realise they needed to be building direct relationships with their readers. Publishers today are looking for tools they can use to both increase loyalty and build habits — something push notifications do particularly well.[…]

What we learned about successful products at the International Journalism Festival

If you are at all active on Twitter, you probably couldn’t escape the fact that the International Journalism Festival was held in Perugia this past week. Over five days, this free conference discussed all aspects of the journalism industry. This week we’re taking those learnings and applying them to digital product strategies to better understand[…]

Are you developing your paywall strategy for acquisition or retention?

We know that more and more publishers are focusing on reader revenue strategies this year (52% of news executives state subscriptions will be their main revenue focus in 2019). That means paywall strategies are often being rethought, from The New York Times ending the incognito loophole with its paywall or Neue Zürcher Zeitung tweaking its[…]

Reinventing the newspaper for the digital age

Recently we are seeing a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news game all together (à la The Times and The Sunday Times), or through creating new digital-only editions. Today we examine further this growing trend, through understanding exactly what[…]

Building a long-term relationship with your readers

A recent survey from Reuters found that 52% of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So how do you build a long-term relationship with your readers? Today as a Valentine’s Day’s special, we take a look at what has worked[…]

Frequency is the highest predictor for retention

The latest release from the Medill Local News Initiative at Northwestern is another strong indicator of a changing perspective among many leading publishers. In a study of over 13 terabytes of subscriber data from the Chicago Tribune, Indianapolis Star, and San Francisco Chronicle, they found that regular reading habits were the most strongly correlated with subscriber[…]

Why leading publishers invest more in engagement than acquisition

A recent survey from INMA found that 59% of publishers spend less on engagement than they do on acquisition. This is a staggering number when we see that the most successful publishers are the ones investing more in their engagement strategies—for example Financial Times now spends 3x more on engagement than acquisition. This week we’re[…]

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