How puzzles play an essential role in reader engagement

Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section recently. Publishers are leaning into this, using puzzles as a strategic tool in habit formation,[…]

5 graphs that will impact your digital strategy – Reuters Digital News Report 2020

Hot off the presses this week is the latest Digital News Report from Reuters, with insights from across the globe for publishers. Based on a survey of 80,000 digital news consumers in 40 markets, the 112-page report is full of actionable findings. We’ve boiled down the findings to the 5 key graphs that should shape[…]

How publishers are playing with time in their paywall strategies

Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content is available to everyone but select premium content is available only for paying subscribers. One growing type of paywall that stands out is[…]

How legacy news organisations can innovate through partnerships

While a survey from McKinsey found that 96% of executives view innovation as a strategic priority, only 6% are satisfied with their innovation performance. For a variety of reasons, legacy organisations have often been slow to react to changing situations and lacking a true innovation spirit. On the other hand, there’s been startup after startup[…]

How to build habit-forming news products

Earlier this year we published the results of months of research into the world of habit-formation for news products. Through interviews with leading publishers such as The Telegraph, The New York Times, Schibsted, The Wall Street Journal, and more, as well as our learnings from the latest Digital Growth Summit, we were able to synthesize[…]

Why digital editions are growing even in today’s world of breaking news

Just this week, European media organisations reported some very impressive figures on their ePaper products. In France, while there has been a 3.6% decline in print circulation last year, there has been a growth of 24.8% for digital editions. Similarly in Germany, the ePaper circulation has increased by 14.1% in Q1 2020 versus the previous[…]

5 guiding principles for your newsletter strategy

Many publishers are further turning to email in today’s coronavirus context world. With a feared economic contraction and decrease in new subscribers in the future, publishers are using email to retain existing subscribers and convert new subscribers. With that in mind, we have five guiding principles as you innovate on your newsletter strategy. #1 Just[…]

What the end of newsstand sales will mean for publishers

2019 saw more than a handful of retailers stop selling newspapers, including Aldi in the UK and Starbucks in the US. Even airlines are getting into the game, with Air New Zealand removing print newspapers from its lounges for “sustainability” reasons. As print newspapers slowly leave the public sphere, what does this mean for the[…]

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