Twipe's weekly news digest

Clickbait, product simplicity and evergreen tips: 5 insightful publishing stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like clickbait, product simplicity, evergreen tips from media leaders and more. Read our top 5 stories of the week below. 1. The power of simple Product thinking and the role of product has become[…]

5 evergreen tips from 18 news media leaders

Over the past editions of the Digital Growth Summit, over 50 of the most innovative figures from the media industry and beyond have taken the stage. Looking back at their keynotes, panels and presentations, 5 evergreen tips stand out for publishers looking to grow and sustain a healthy digital business. 1. Habits are the past,[…]

Twipe's weekly news digest

Machine learning, Gen Z and Apple ads: 5 publishing stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like machine learning, what Gen Z want from the news and media bargaining. Read our top 5 stories of the week below. 1. How The New York Times uses Machine Learning to make its[…]

What do Gen Z want from news publishers?

With 40% of 18-24 year olds actively avoiding the news, publishers need to rethink their offering. We have spoken with 4 Gen Zers from 4 different countries to discuss what they want from the news. Manuel from Italy and Rieke from Germany both have a direct interest in the news industry. Isaac from the UK[…]

Twipe's weekly news digest

Policy, publishing ads and NFTS: 5 stories we found insightful this week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like competition policy, a new life for ads and NFTs. Read our top 5 stories of the week below. 1. Publishers turning to game ads to drive traffic Marketing Brew spent 3 weeks playing[…]

What is the long term potential for publishers with AR and VR technologies and in the Metaverse?

In January, we comprehensively covered what the Metaverse could mean for publishers. Since then, the fascination surrounding the shift towards future technologies has only increased. As many industries are starting to appreciate the benefits of virtual-world immersion, publishers appear to be taking the lead. Last week, we wrote about web3 potential for publishers, and this[…]

Twipe's weekly news digest

App usage, Apple News and 1 billion in digital revenue in Germany: 5 stories which got our attention last week

To help you navigate the magnitude of content on offer written about the publishing industry, we select 5 articles each week which caught our eye. Reach out with any suggestions or comments. 1. Mobile users are now spending 4-5 hours per day in apps Mobile is the number one news consumption device according to Reuters[…]

What is the long term potential of Web3 for news publishers?

The merging of the physical and virtual dimensions of human interaction may feel like a future concept, but more and more publishers are getting their hands dirty with the new “realities” of Web3 and Metaverse. In an article-series dedicated to Future Technologies, we dive into what Web3 can mean for publishers. Stay tuned for next[…]

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