How local news organisations can fight for their slice of the subscription pie

The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this. Even among the growth in news media subscriptions, national titles have dominated: The New York Times and The Washington Post account for more than half of all US[…]

Who are edition readers?

At Twipe, we have long been believers in the power of editions. On our own platform, we see steady yearly growth on editions and that edition readers are more loyal and engaged for longer than other readers. The most common form of edition in the digital age today is the ePaper. This is something that[…]

Paywall blockers: how publishers should prepare for this changing technology

With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically or through new strategies. But as the industry makes the move towards reader revenue strategies, we’re seeing more readers employ new techniques and technologies[…]

What You Missed at WAN IFRA’S Digital Subscription Summit

Last week our team attended the sold out Digital Subscription Summit from WAN IFRA in Paris. For those who missed this event, we’re sharing the main insights from the day. It’s time to rethink your paywall strategy Esfand Pourmand, Chief Product Officer at The Boston Globe, provided some very interesting insights that can easily be applied[…]

Newspapers react with scepticism to Apple News+ launch

Apple’s announcement about the launch of “Apple News+” has sparked lots of discussions in our office, both among our team and our customers and publisher community, including the Danish Media Innovation Tour that visited us this week. We’re sharing some of those insights, and we welcome any other comments or questions on this launch. But[…]

“Never stop challenging yourself”: Lessons from Scandinavian Publishers

“We owe it to ourselves and our communities to grow our digital revenues, in order to sustain quality journalism in our societies,” says Lena Samuelsson, Publisher and CEO of Aftonbladet. This Swedish tabloid, owned by Schibsted, was one of the very first newspapers in the world to introduce a paywall in 2003. Since that launch,[…]

The Business Case for Audio

We all know audio has been growing in importance for publishers in recent years, but this growth has been seen most heavily in the US and other English-speaking countries. This year we expect to see European publishers catch up with their Anglophone peers. That’s why we are launching the first of our dedicated series on[…]

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced as a recipient of Google DNI funding, we’ve heard a lot of interest in the industry about our collaborative project with The Times &[…]

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