What your paywall strategy is missing

With ad revenue falling year after year and adblock usage on the rise, many publishers are returning to direct reader revenue strategies. One of the first steps in growing digital subscribers is setting up a paywall. But the paywalls of yesterday are no longer successful, from The New York Times initially offering 20 stories per[…]

Why half of your new subscribers will churn in the first 3 months

While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were leaving in the first three months, after which the churn rate dropped to 1-2% monthly. So how can newspapers who have already succeeded by[…]

Five stories for newspapers innovating for the future

It’s been one year since I started doing a weekly deep dive for Twipe Insights into different topics affecting newspapers in today’s digital world, so I wanted to share 5 of my favourite stories from the past year. Think I’m missing a top story or have a topic you’d like to see covered? Let me[…]

How adblockers can help grow your subscriptions

We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27% of all readers use adblockers, and this figure is as high as 42% in Greece and 34% in France. Since February, Google has automatically blocked the most annoying ads on[…]

3 insights for generating reader revenue

Newspapers are starting to realise it is engagement, not reach, that will help them survive in the digital age. To succeed, newspapers must monetise the engagement of their most loyal readers, whether that is through direct subscriptions, memberships, or something entirely different. A new report from the AP’s Ryan Nakashima and Anne Cai looks at how[…]

Interview – Lessons from launching South Africa’s first digital-only edition

Recently the team at Tiso Blackstar Group launched the first digital-only edition in South Africa, Times Select. Currently available online only, the app version will be launched later this month, coinciding with the launch of their paywall. We spoke with Lisa MacLeod, Head of Digital and the first female Vice President of WAN-IFRA, to understand what[…]

Key Learnings from World News Media Congress

The 70th World News Media Congress saw heads of newspapers and others in the media industry from across the globe come together to share best practices and learn from each other. We’ve distilled those best practices in to the key lessons you need to know. Experiment with new formats As one of our most recent[…]

Do you know your 7 percenters?

Find your super users to grow your subscriptions business For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly[…]

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