Paywall blockers: how publishers should prepare for this changing technology

With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically or through new strategies. But as the industry makes the move towards reader revenue strategies, we’re seeing more readers employ new techniques and technologies[…]

What You Missed at WAN IFRA’S Digital Subscription Summit

Last week our team attended the sold out Digital Subscription Summit from WAN IFRA in Paris. For those who missed this event, we’re sharing the main insights from the day. It’s time to rethink your paywall strategy Esfand Pourmand, Chief Product Officer at The Boston Globe, provided some very interesting insights that can easily be applied[…]

Newspapers react with scepticism to Apple News+ launch

Apple’s announcement about the launch of “Apple News+” has sparked lots of discussions in our office, both among our team and our customers and publisher community, including the Danish Media Innovation Tour that visited us this week. We’re sharing some of those insights, and we welcome any other comments or questions on this launch. But[…]

“Never stop challenging yourself”: Lessons from Scandinavian Publishers

“We owe it to ourselves and our communities to grow our digital revenues, in order to sustain quality journalism in our societies,” says Lena Samuelsson, Publisher and CEO of Aftonbladet. This Swedish tabloid, owned by Schibsted, was one of the very first newspapers in the world to introduce a paywall in 2003. Since that launch,[…]

The Business Case for Audio

We all know audio has been growing in importance for publishers in recent years, but this growth has been seen most heavily in the US and other English-speaking countries. This year we expect to see European publishers catch up with their Anglophone peers. That’s why we are launching the first of our dedicated series on[…]

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced as a recipient of Google DNI funding, we’ve heard a lot of interest in the industry about our collaborative project with The Times &[…]

What your paywall strategy is missing

With ad revenue falling year after year and adblock usage on the rise, many publishers are returning to direct reader revenue strategies. One of the first steps in growing digital subscribers is setting up a paywall. But the paywalls of yesterday are no longer successful, from The New York Times initially offering 20 stories per[…]

Why half of your new subscribers will churn in the first 3 months

While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were leaving in the first three months, after which the churn rate dropped to 1-2% monthly. So how can newspapers who have already succeeded by[…]

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