Focusing on digital ads and subscription growth to make up for rising print costs

At a time of soaring costs across the world, industries are feeling the pinch. News publishers remain stuck in the middle of this crisis. Print production costs are going up along with energy bills and more. Publishers are seeing success with growing digital revenues, but finding the right balance between digital ads and subscriptions in[…]

5 evergreen tips from 18 news media leaders

Over the past editions of the Digital Growth Summit, over 50 of the most innovative figures from the media industry and beyond have taken the stage. Looking back at their keynotes, panels and presentations, 5 evergreen tips stand out for publishers looking to grow and sustain a healthy digital business. 1. Habits are the past,[…]

What we’re reading this summer (and what you should read too!)

Summer is upon us in the Northern Hemisphere and many of us are heading away on holiday. It is a vital time to recharge, explore new learnings and catch-up on reading. To get you set up for an inspiring holiday, we’ve picked out a set of book (and podcast) recommendations diving into product development, the[…]

Local Newspapers

What is local news in 2022 and how are publishers adapting?

Growing up in Knutsford, UK, I used to go out to buy my local newspaper every week. I was proud to see my name next to my weekly match report for my hockey team and walked home with my Knutsford Guardian copy like a badge of honour. Each time I return home, I’m amazed how[…]

Was können sich Publisher von TikTok erhoffen?

“Hi, wir sind jetzt auch hier. Was haben wir verpasst?” so kommentiert die Frankfurter Allgemeine Zeitung ihr erstes TikTok Video, welches sie vor gut drei Wochen veröffentlichten. Und ja man kann sagen, dass die FAZ gewissermaßen ein Nachzügler ist, wenn es um das Nutzen der Video Plattform geht. Bereits 2017 wurde aus TikTok und seitdem[…]

The importance of mobile and how it is shaping the news publishing industry

Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in 2007, publishers have been making moves to present their news on the devices. In fact, this week the iPhone celebrated its 15th birthday. So,[…]

Recognising AI, ePaper and Gen Z focused initiatives at the INMA Global Media Awards

Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media Awards from AI reporting on regional football driving a 50% renewal rate to dispelling fake news on TikTok to reach Gen Z. Norwegian robots[…]

Reuters Digital Report 2022: Key Learnings

Reuters Institute for the Study of Journalism have released their Digital News Report for 2022. We have compiled some of the key insights from the report based on a survey of 46 markets for your reading (or listening) pleasure. People prefer to consume their news in text rather than video Facebook has continued its general[…]

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