Text to image tech, need to knows for innovators, subscriber acquisition: 5 publishing stories to read

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like AI to image technology, 5 need to knows for media innovators, how a Danish publisher increases subscriber acquisition without interfering with ad revenue or compromising on page views and more. Read our top 5 stories of the week below.

1. Is AI text-to-image technology blurring the lines between fact and fiction?

AI text to image technology has found its place in the mainstream in 2022. Most people (including us) have experimented with tools like DALL-E, but what could be the impact of this technology? Journalism.co.uk‘s Joseph Cummins takes an in depth look at how AI text-to-image technology is blurring the lines between fact and fiction.

Read the piece here.

2. How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views

Our friends over at Poool launched their new publication The Audiencers last week. In our pick of articles already published on their website, Ricki Lyngsøe, Head of Subscription Marketing at Danish Publisher Ekstra Bladet reveals how the publisher have increased acquisition without disrupting ad revenue or impacting page views. The article also has some handy take home tips for your strategy.

Find the article here.

3. 5 need to knows for media innovators

Innovation within the world of publishing is evolving at an increasingly fast pace. Staying up to date with recent trends can therefore be a difficult task, so we’ve provided an overview of 5 need to knows for any media innovator. Don’t miss your chance to hear more on these topics with a Digital Access Pass for the Digital Growth Summit, taking place this Wednesday, 19th October.

Learn more here.

4. CNN accused on rug pull as it abandons its NFT project

NFT’s have been successfully leveraged by some publishers, whilst others have found their experiments with the technology trickier. Last week, CNN announced that they were pulling the rug on their NFT project “Moments”. But why? Richard Lawler explains in The Verge.

Read the article here.

5. How to leverage your election coverage to boost subscriptions

Source: The Fix

Election periods frequently provide publishers with higher than average traffic on their websites. Emma Löfgren of The Local told The Fix how they leveraged the recent Swedish elections to test newsroom strategies and turn their readers into paying subscribers.

Find the full piece here.


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