Publishers solidifying subscriber bases through non-traditional means

Netflix announced that it had a mass loss of subscribers for the first time in a decade in Q1 of 2022, CNN+ collapsed and Quartz made the decision to move from a subscriber to membership model. At an eye level, it would appear that subscriptions are faltering. With publishers becoming increasingly reliable on subscriber revenue,[…]

Why Gen Z pay for news

To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes towards paying for news and what this means for publishers. You can see the full video of our interviews below. A quality information service[…]

Warum die Neuerfindung von Digital Editions die Zukunft der Nachrichten sein wird

Letzte Woche präsentierte die Financial Times ihre neue digital-only App. FT Edit liefert jeden Morgen acht ausgewählte Artikel, die einen Deep Dive in verschiedene Themen bieten. In den letzten Jahren konnten wir schon häufiger die Abkehr von Live News Apps und die Rückkehr zu Editions beobachten. Wir haben die Gelegenheit genutzt, um uns die Vorteile[…]

We interviewed 3 Gen Z News Lovers and here’s what we learnt – Part 1: News Formats

Just like most generations in their younger years, the current Gen Z are interested in specific social causes. To stay up to date with these causes, they consume news like anyone else. To learn how they consume this news and in which formats, we interviewed 3 Gen Z News Lovers. Meet Dina, Pierre and Clara.[…]

Why audio articles are great for retention, conversion and attracting young readers

Digital audio has rapidly grown in popularity. 66% of people in the UK listen to digital audio every week. It is no surprise therefore that 80% of publishers told Reuters that they will focus most of their resources for 2022 around audio. With the podcast market getting overcrowded it has become more difficult for listeners[…]

6 inspiererende Beispiele, um das richtige Abo-Modell zu finden

Den Preis für das eigene Produkt zu bestimmen ist eine der schwierigsten Entscheidungen, die Publisher treffen müssen. Mit der richtigen Preisstrategie ist es möglich für die Medienbranche Leser zufrieden zu stellen und gleichzeitig effektiv seine Profite zu steigern. Abonnements spielen dabei eine besondere Rolle und sollten gut durchdacht sein. Warum ist es wichtig gerade jetzt[…]

Personalisierung: Stellen Sie Ihre Leser in den Mittelpunkt

Personalisierung ist 2022 einer der wichtigsten Schlüssel, um die Leseerfahrung für Abonnenten zu verbessern, Paid Content zu fördern und Kündigungen zu vermeiden. Mithilfe von Algorithmen und künstlicher Intelligenz soll der Leser mehr als nur eine Person hinter dem Bildschirm werden. Wir erklären wie Personalisierung Vorteile für Verleger und Leser bieten kann, was es zu beachten[…]

WSJ Experiments

9 cases that surprised us most at the INMA Subscription Summit 2022

This month’s INMA Subscription Summit was full of great knowledge sharing from across the publishing industry. We’ve reviewed the 15 hours of insightful talks and handpicked the 9 cases that surprised us most. #1. ePaper still sees increasing demand At Twipe, we are prominent believers in the power of editions, and it appears we’re not[…]

Join the Twipe Digital Growth Summit 2022

The Digital Growth Summit is an exclusive event which gathers senior media innovators to discuss the future of news.

Buy your early bird ticket for our 2022 event taking place on the 19th October in London.