69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more. Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why subscriptions are still on the rise, how publishers are pioneering with NFTs, insights from Reuter’s latest report on changing newsrooms and more. Read our top 5 stories of the[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why publishing is not yet at peak newsletter, how a German publisher is using gamification to educate citizens about local politics, insights from a report studying Gen Z and Millennials[…]
Rising paper and print prices are accelerating publishers’ need for digital transformation. In this context, bridging print subscribers to new digital habits is more important than ever. We have taken a look at tactics that have proven successful for publishers in this journey. Adapting your subscription offers to encouraging a digital first consumption Danish publisher[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like AI to image technology, 5 need to knows for media innovators, how a Danish publisher increases subscriber acquisition without interfering with ad revenue or compromising on page views and more.[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like platform boredom, revenue generation, media freedom legislation in Europe and more. Read our top 5 stories of the week below. 1. How platforms turn boring I don’t know about anyone else, but for[…]
This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like Twitter’s new tiles feature, collective negotiations against platforms, the power of slow journalism and more. Read our top 5 stories of the week below. 1. Could Media Companies Soon Collectively Negotiate Against Platforms?[…]
At a time of soaring costs across the world, industries are feeling the pinch. News publishers remain stuck in the middle of this crisis. Print production costs are going up along with energy bills and more. Publishers are seeing success with growing digital revenues, but finding the right balance between digital ads and subscriptions in[…]