Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content is available to everyone but select premium content is available only for paying subscribers. One growing type of paywall that stands out is[…]
Coming off recent industry discussions on the importance of product thinking, this week we are exploring three key ways publishers can reduce news product friction in their digital strategies. Registration walls increase conversion More and more publishers are adopting registration walls to help solve some of the new problems of today, including legal obligations, de-anonymizing[…]
This past week more than 200 news executives gathered in New York to discuss the state of subscriptions in our industry and to gather inspiration from their peers at INMA’s third Subscription Summit. Twipe was there for both the Study Tour and Summit, so we have taken the time to distill our learnings into 6[…]
As more publishers mature in their reader revenue strategies in 2020, it becomes crucial to retain subscribers to have overall net subscription growth. The first phase of a subscriber’s journey is critical for their retention, as shown by research from News UK, The Wall Street Journal and more. As an inspiration for optimising your onboarding[…]
In our discussions with publishers, we often notice higher standards applied to websites than ePapers. This is intriguing, knowing the level of reader engagement of the latter, and seeing steady yearly growth of ePapers in the past eight years. Publishers often tell us their ePaper readers are their most engaged and loyal readers, and on[…]
The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this. Even among the growth in news media subscriptions, national titles have dominated: The New York Times and The Washington Post account for more than half of all US[…]
At Twipe, we have long been believers in the power of editions. On our own platform, we see steady yearly growth on editions and that edition readers are more loyal and engaged for longer than other readers. The most common form of edition in the digital age today is the ePaper. This is something that[…]
With more than a quarter of all readers globally using ad blockers, the news media industry has had to come up with new ways to overcome this, whether it be technically or through new strategies. But as the industry makes the move towards reader revenue strategies, we’re seeing more readers employ new techniques and technologies[…]