Subscription Pricing: Learnings from publishers who dared to experiment

Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented, but this recent piece in The Atlantic from Josh Marshall serves as a timely reminder. Subscription pricing however is an issue where the industry[…]

Why texting should be part of your mobile strategy

Publishers today know the importance of meeting their readers where they are, which is increasingly on mobile devices. However beyond optimised websites and native apps, there had been little innovation in the past decade. That’s changed recently, as publishers have experimented with distributing their content on WhatsApp and directly texted readers. To better understand the[…]

Why hyperlocal news is here to stay

Even as we see growth in newspaper subscribers, there’s a perception that it is mainly national titles that have benefited. However, we have seen success stories in local media, with a just-released report from Reuters highlighting how local publishers have succeeded with subscription strategies in Europe. We have also seen success across the pond, with[…]

European publishers seeing success with subscription strategies

This week a study on publishers across Europe was published by Reuters, with a focus on how 8 specific titles have found success with reader revenue strategies. This report serves as a follow up to one published in 2018, in which not all publishers had embraced reader revenue strategies, so it is interesting to see[…]

Good news for publishers, ad blocking is on the decline

Advertising revenues have been on the decline for newspapers for a long time now. With the switch from print to digital, publishers saw their advertising dollars replaced by digital dimes. Today, nearly 70% of all digital advertising revenue goes to just Google, Facebook, and Amazon. That’s not even including the wrench coronavirus has thrown into[…]

How publishers are playing with time in their paywall strategies

Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content is available to everyone but select premium content is available only for paying subscribers. One growing type of paywall that stands out is[…]

3 key ways to reduce news product friction

Coming off recent industry discussions on the importance of product thinking, this week we are exploring three key ways publishers can reduce news product friction in their digital strategies. Registration walls increase conversion More and more publishers are adopting registration walls to help solve some of the new problems of today, including legal obligations, de-anonymizing[…]

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