Blog

Looking at reader cravings, BloombergGPT, and converting readers to paying subscribers: Twipe’s Weekly News Digest

11 April 2023
Share via email Share

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like Bloomberg’s launch of a new generative AI model, a look back at the key reader cravings, complexities in advertising’s DEI movement, and more. Read our top 5 stories of the week below.

1. The 6 Reader Cravings Explained


Back in 2016 Mediahuis and KU Leuven ran a study with our team at Twipe to identify what drives an engaging news experience. From this, we developed the 6 Readers Cravings Model. Revisiting this in 2023, we look to identify changes in readers cravings and to delve into the mainstays of readers interests.

To read the full article, click here.

2. Which newspapers are the best at converting readers to paying subscribers

This past week, Press Gazette released a report ranking major newsbrands according to their share of paying readers among their online audiences. Leading the way are The Athletic, Barron’s, and the Wall Street Journal with each having a ratio above 10%. Going beyond simply looking at numbers, the article delves into the success of certain newsbrands and looks to size up the relative value of hard vs soft paywall.

To read the full report, click here.

3. Bloomberg launches an AI built upon its massive amounts of data

Launching BloombergGPT, a new generative AI model, builds upon the news company’s huge swath of financial data access. Trained upon its own financial data, BloombergGPT seeks to carve a difficult-to-replicate niche built upon its exclusive access to its own financial data. Complete with a research paper, this model hopes to work towards offering a more business oriented, human-friendly AI.

To read more in depth about this, read the full Nieman Labs article here.

4. Mediahuis Ireland boss says daily printed newspapers will disappear

With the company preparing for a ‘digital-only’ future, this potential decade long timeline is already in motion. Addressing a growing trend within the industry, Peter Vandermeersch, Mediahuis Ireland chief executive, discusses the move towards digital-only news.

To read the full article from The Irish Times, click here.

Subscribe to our weekly newsletter

Every Thursday, our Future of News newsletter lands in your mailbox bringing you insights on an exciting topic from the world of publishing and news tech. Don’t miss out.

5. The blindspot in advertising movement for diversity

In an article sponsored by Al Jazeera, Digiday looks at how the digital media industry has sought to incorporate more diverse, equitable and inclusive (DEI) practices. However, this is turns out to not be as straightforward as originally thought. With complexities in markets and how to address DEI’s contextual and locally specific intricacies, this article address the benefits for the digital media industry and potential roadblocks in the journey.

To read the full article, click here.

Other Blog Posts

The Athletic’s secret to a 25% visitor-to-subscriber conversion ratio Hello & welcome! This week, we’re introducing a new format. Twipe has rebranded, and we’ve revamped this newsletter to give you more insights into what’s happening in the news industry.What can you… Read more

Stay on top of the game

Subscribe to Twipe’s weekly newsletter to receive industry insights, case studies, and event invitations.

"(Required)" indicates required fields

Get insights on Digital Publishing direct in your inbox

Subscribe to Twipe’s weekly newsletter and receive insights, inspiring content and event invitations directly in your inbox!

"(Required)" indicates required fields