Updates on the publisher relationship with Facebook, Apple, and Google

The relationship between publisher and platform, no matter the platform, is one fraught with often competing needs. Over the years, we have seen more and more publishers prioritise owning the relationship with their audience directly, rather than being at the mercy of the platform. We all remember the much-hyped newsfeed changes on Facebook in 2018,[…]

How puzzles play an essential role in reader engagement

Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section recently. Publishers are leaning into this, using puzzles as a strategic tool in habit formation,[…]

5 graphs that will impact your digital strategy – Reuters Digital News Report 2020

Hot off the presses this week is the latest Digital News Report from Reuters, with insights from across the globe for publishers. Based on a survey of 80,000 digital news consumers in 40 markets, the 112-page report is full of actionable findings. We’ve boiled down the findings to the 5 key graphs that should shape[…]

How publishers are playing with time in their paywall strategies

Recent research from INMA shows that globally only 39% of national media outlets charge for their digital content. Of these, 47% of the paywalls use the freemium model, in which most content is available to everyone but select premium content is available only for paying subscribers. One growing type of paywall that stands out is[…]

3 lessons from the latest news media innovation winners

While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important for publishers to learn from one another, something we encourage in our community of international media executives. We are joined in that mission by INMA,[…]

How legacy news organisations can innovate through partnerships

While a survey from McKinsey found that 96% of executives view innovation as a strategic priority, only 6% are satisfied with their innovation performance. For a variety of reasons, legacy organisations have often been slow to react to changing situations and lacking a true innovation spirit. On the other hand, there’s been startup after startup[…]

How to build habit-forming news products

Earlier this year we published the results of months of research into the world of habit-formation for news products. Through interviews with leading publishers such as The Telegraph, The New York Times, Schibsted, The Wall Street Journal, and more, as well as our learnings from the latest Digital Growth Summit, we were able to synthesize[…]

How L’Edition du Soir became the most read digital-only edition in Europe

Recently the team at Ouest-France shared some highlights about their digital-only edition, L’Edition du Soir. Looking at these numbers, it appears L’Edition du Soir has become one of the most-read digital-only editions in Europe. At Twipe we are proud to be part of this success story, dating back to the launch in 2013 when we[…]

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