Key Takeaways from the Future Today Institute’s 2024 Tech Trends Report

For the 17th consecutive year, the Future Today Institute has unveiled its 2024 Tech Trends Report, a comprehensive analysis spotlighting the technological shifts shaping industries from agriculture to aviation and notably, news media. This year’s 900-page edition highlights a pivotal moment: a technological supercycle revolutionizing how we interact with information, trust, and each other. Particularly[…]

What is the Fediverse? A guide for publishers and the uninitiated.

Traditional social media, as most people know it, is extremely popular for several reasons. It’s an easy way for individuals to keep up with the news and interact with others. For publishers, it’s a platform to share content with millions. The downside of social media platforms is that large corporations like Meta and Google control[…]

Making Your Reader Funnel a Success in 2024 and Beyond: A blueprint from the INMA Media Subscription Summit  

The February 2024 INMA Media Subscriptions Summit in New York was a pivotal gathering for the news media industry, drawing 282 professionals from 35 countries. In its seventh year, this event emphasised the evolving dynamics of journalism and news brands through an agenda that included a mix of keynote addresses, interactive sessions, and networking opportunities.[…]

Is News Avoidance Really the Crisis We Think It Is? 

The way we interact with news is changing.    The Reuters Digital News Report 2023 revealed that people are showing less interest in news, leading to a decrease in overall consumption. This trend has persisted year-on-year, giving rise to the debate around news avoidance.   Put simply, news avoidance refers to the behaviour of individuals who[…]

Organic Search Traffic Decline: Strategies for News Publishers

Introduction While social media referral traffic has already been declining for years, search engines have always been a healthy traffic source for news publishers. However, this is set to change with Google providing answers directly in the search results list. Over the past few months, several outlets have reported declining search engine traffic in addition[…]

Are Personalised News Aggregators Enhancing Our World or Echoing Our Biases? 

The Rise of Personalised News Aggregators  The internet has evolved from a mostly static to a personalised experience. Machine learning and algorithms have personalised the web and news industry, leading to the emergence of personalised news aggregators. These aggregators compile and personalise news, but criticisms have emerged, challenging the foundation of news personalisation. This article[…]

7 news media startups and companies to watch in 2024

How can news media startups develop sustainable business models? In a context where even well-funded companies such as Artifact and the Messenger have faced difficulties and were forced to close, many news companies are asking themselves this question. While some businesses, such as Semafor, are seemingly on the path to sustainability, the challenges of sustaining[…]

World Press Trends Report 2024: Twipe’s Top 5 Insights 

Last week, WAN-IFRA published their World Press Trends Report for 2023-2024. Based on the responses of 175 senior news executives from 60 countries, it puts a finger on the pulse of the industry. We’ve compiled the key learnings and insights from over 50 pages of detailed report to share with you.  Publishers hold a more[…]

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