What exactly is a newspaper edition in today’s digital age?

In our conversations at Twipe, many people ask us what actually are editions? So with this article, we want to answer this. Defining the edition concept was simple in yesterday’s print world; the newspaper edition was the printed product that landed on your doorstep every morning. However, defining what an edition is in today’s digital[…]

Key points for publishers from the September Apple Keynote

Last night on September 10th, guests gathered in the Steve Jobs Theatre at Apple Park to unveil the latest releases from the tech giant. We take a look at some of the key points that publishers should know about. Budget iPad gets a bigger screen As well as the new iPadOS, unveiled at Apple’s last[…]

JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of editions, through individualised newsletters. During this one-year Google DNI project, JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the[…]

Why habit formation is key for all news media

At Twipe we identified habit formation as the key theme to focus on in our research this year (subscribe to receive all of our findings). In our latest article in our habits series, we explore the newest research on habit formation. Earlier this year, the Medill Local News Initiative at Northwestern released research that confirmed[…]

What we can learn from membership programs

In recent years, we’ve been hearing more and more about membership programs for media. One of the most well-known examples is The Guardian; with the recent announcement they had recorded their first operational profit in many years, it’s a good chance to check back in on the world of media memberships. With all the work[…]

How publishers are building habit with short-run newsletters

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search, while The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter[…]

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