3 outside the box ways newspapers are diversifying revenues

Building an escape room, launching a DPO for direct reader investment, and renting a room on Airbnb: all ways newspapers are thinking outside the box to diversify their revenue stream. These ideas all provide valuable insights into how newspapers must start thinking about their reader revenue strategies, including the need for membership programs, asking your[…]

What your paywall strategy is missing

With ad revenue falling year after year and adblock usage on the rise, many publishers are returning to direct reader revenue strategies. One of the first steps in growing digital subscribers is setting up a paywall. But the paywalls of yesterday are no longer successful, from The New York Times initially offering 20 stories per[…]

Why half of your new subscribers will churn in the first 3 months

While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were leaving in the first three months, after which the churn rate dropped to 1-2% monthly. So how can newspapers who have already succeeded by[…]

Five stories for newspapers innovating for the future

It’s been one year since I started doing a weekly deep dive for Twipe Insights into different topics affecting newspapers in today’s digital world, so I wanted to share 5 of my favourite stories from the past year. Think I’m missing a top story or have a topic you’d like to see covered? Let me[…]

How adblockers can help grow your subscriptions

We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27% of all readers use adblockers, and this figure is as high as 42% in Greece and 34% in France. Since February, Google has automatically blocked the most annoying ads on[…]

3 insights for generating reader revenue

Newspapers are starting to realise it is engagement, not reach, that will help them survive in the digital age. To succeed, newspapers must monetise the engagement of their most loyal readers, whether that is through direct subscriptions, memberships, or something entirely different. A new report from the AP’s Ryan Nakashima and Anne Cai looks at how[…]

9 media leaders on the future of newspapers in America

What does the newspaper of tomorrow look like? This is the question many in the news industry are grappling with today. We’ve seen how publishers in Europe are reinventing digital editions, and this trend has started in South Africa too. But it doesn’t seem to have reached the United States yet. So how are newspapers[…]

Subscribe for weekly publishing insights

Weekly insights on digital publishing, artificial intelligence, and paid content in your mailbox.