The importance of mobile and how it is shaping the news publishing industry

Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in 2007, publishers have been making moves to present their news on the devices. In fact, this week the iPhone celebrated its 15th birthday. So,[…]

Mit welchen digitalen Beilagen können Publisher die Leseaktivität steigern?

“Viele Verlage wissen bis heute nicht, auf welchem Papier sie im dritten oder vierten Quartal ihre Zeitschriften drucken sollen”, sagte Philipp Welte beim European Publishing Congress letzte Woche in Wien. Die Gewinnung von digitalen Abonnenten war auf diesem ein zentrales Thema. Vor allem vor dem Hintergrund der derzeitigen Papierknappheit, die für die deutsche Medienlandschaft zu einer echten[…]

Recognising AI, ePaper and Gen Z focused initiatives at the INMA Global Media Awards

Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media Awards from AI reporting on regional football driving a 50% renewal rate to dispelling fake news on TikTok to reach Gen Z. Norwegian robots[…]

Sind Podcasts das Medium des 21. Jahrhunderts?

Der steigende Konsum und die immer größere Vielfalt von Podcasts zeigen wie sich der Medienkonsum im 21. Jahrhundert verändert hat. Während man vor 30 Jahren mit dem Wort “Podcaster” nichts anfangen konnte, erreichen Podcasts heutzutage eine breite Masse der Gesellschaft und sind mittlerweile auch rentabel. Neben Entertainment und Comedy Podcasts, sowie Nischen-Podcasts, sind auch Nachrichten[…]

Reuters Digital Report 2022: Key Learnings

Reuters Institute for the Study of Journalism have released their Digital News Report for 2022. We have compiled some of the key insights from the report based on a survey of 46 markets for your reading (or listening) pleasure. People prefer to consume their news in text rather than video Facebook has continued its general[…]

Reuters Digital Report 2022 – Wie traditionell ist die Mediennutzung in der DACH Region?

Das Reuters Institute for the Study of Journalism hat den Digital News Report für das Jahr 2022 vorgestellt. Insgesamt wurden Daten aus 24 europäischen Ländern, 8 nord- und südamerikanischen Ländern, 11 Ländern im Asien-Pazifik Raum und 3 asiatischen Ländern erhoben. Wir haben die wichtigsten Erkenntnisse zusammengefasst und einen besonderen Fokus auf die Entwicklung in den[…]

Twipe nominated as finalist for prestigious Lion of the Export Award 2022

Twipe has been nominated as one of the 3 finalists for the prestigious Flanders Lion of the Export Award 2022 from Flanders Investment in Trade in the category of companies with less than 49 employees. The award is in its 21st year and recognises the extraordinary work done by Flemish companies expanding their business abroad.[…]

Improving diversity and inclusion this Pride month

Pride month is a chance to reflect on the successes and progress made in the LGBTQ+ community and take a look at the challenges still faced by across the world. To celebrate the occasion, we have curated a list of 8 resources that tackle various facets of how media responds to this month’s worldwide pride[…]

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