Industry news Archives

Black Friday Insights, Rise of Synthetic Content, Google’s Deal with Canadian Publishers, Leanings from Médias en Seine & Nikkei’s New Engagement Metric : Twipe’s Weekly News Digest

Tom Mann • December 4, 2023December 4, 2023

Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore key insights from Black Friday deals, the rise of synthetic content, key learnings from Médias en Seine annual festival, Google’s new deal with Canadian publishers and Nikkei’s rethinking of data and metrics. Here are our top stories: 1. Key Insights[…]

Key Insights from Newspapers’ Black Friday Deals in 2023

Team Twipe • November 30, 2023November 30, 2023

2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period. Innovative Strategies: Enhancing Subscriptions[…]

Alternative Revenue Streams, Bloomberg’s 500k Subscribers, Threads after 4 months & Google Updates Changing Traffic: Twipe’s Weekly News Digest

Tom Mann • November 27, 2023November 27, 2023

Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore alternative revenue streams for publishers, Bloomberg Media’s rise to 500,000 subscribers, how publishers are faring on Threads after it’s release in July, updates to Google search and warnings over AI discoveries. Here are our top stories: 1. 6 Alternative Revenue[…]

6 Alternative Revenue Streams for News Publishers

Sarah Cool-Fergus • November 23, 2023November 23, 2023

Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2022 WAN-IFRA World Press Trends report, new revenue sources such as events,[…]

1-year of ChatGPT, habit formation guide, Defector’s annual report and a brief history of independent publishing: Twipe’s Weekly News Digest

Tom Mann • November 20, 2023November 20, 2023

Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore ChatGPT’s anniversary (and weekend announcements!), our complete guide to habit formation, Defector’s insightful annual report and a brief history of independent publishing. Here are our top stories: 1. Ethics, AI, and the Future of News: Reflections on ChatGPT’s Anniversary In[…]

Ethics, AI, and the Future of News: Reflections on ChatGPT’s Anniversary

Sarah Cool-Fergus • November 16, 2023November 16, 2023

In the span of a year, ‘Artificial Intelligence’ has gone from being a tech buzzword to one used in everyday speech, even becoming Collins Dictionary’s Word of the Year. Its meteoric rise in the public’s consciousness reflects more than just a trend—it marks the start of a shift in how companies operate. This has certainly[…]

10 years of L’Edition du Soir, How Gen Z use AI & Growing Local News Websites: Twipe’s Weekly News Digest

Tom Mann • November 13, 2023November 13, 2023

Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore the latest Toolkits research on subscription products, learn how to pass a pop quiz on AI and debunk myths on how Gen-Z use AI. Here are our top stories: 1. Digital editions and AI: Key takeaways from L’Edition du Soir’s[…]

Digital editions and AI: Key takeaways from L’Edition du Soir’s 10 year anniversary

Team Twipe • November 8, 2023November 9, 2023

Last Tuesday, the leading French newspaper Ouest-France celebrated the 10th anniversary of L’Edition du Soir. This digital-only evening edition has been co-created with Twipe back in 2013. Since its launch, it has generated over 1.85 billion page views. It has become one of the pillars in the digital transformation of one of the largest newspapers[…]

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