Twipe Wrapped 2023
Enjoy Twipe Wrapped, our highlight reel with a selection of what made 2023 special for Twipe. Happy holidays from the Twipe team!
Category: Industry news
5 Tips for a Successful Large-scale ePaper Migration, Channel 1 AI News and Ezra’s Wayfinder Report: Twipe’s Weekly Digest
5 Tips for a Successful Large-scale ePaper Migration In the latest Twipe webinar, Gregor Zoller of SWMH shared his experience leading a large-scale ePaper migration to Twipe’s platform. Gregor highlighted the importance of strategic planning and communication with readers. Zoller’s insights highlight the importance of a well-executed migration strategy and are indispensable for publishers contemplating[…]
5 Tips for a Successful Large-scale ePaper Migration
Migrating app providers can be a daunting project, but Südwestdeutsche Medienholding (SWMH) shows us that it doesn’t always have to be. Having led SWMH’s migration of several apps to the Twipe platform within just over 12 months, Gregor Zoller, SWMH’s Director of IT, is intimately familiar with the ins and outs of large-scale ePaper migrations.[…]
Twipe’s Weekly Digest: Le Monde in English, Nieman Lab predictions and MailOnline’s new paywall
Le Monde in English: Strategies to Reach New Markets We interviewed Arnaud Aubron, the Head of Development at Le Monde, to discuss new market strategies and reaching foreign markets, employing AI translation to attract a global audience while maintaining content quality through Le Monde in English. This initiative aligns with long-term revenue strategies, emphasising unique[…]
Le Monde in English: Strategies to Reach New Markets
“It’s in Le Monde’s DNA to talk to the world.” French publisher Le Monde took a significant step by launching Le Monde in English in April 2022. This project brings select French articles to an English-speaking audience on their website and through a bilingual live news app. A year and a half since launch, we[…]
Black Friday Insights, Rise of Synthetic Content, Google’s Deal with Canadian Publishers, Leanings from Médias en Seine & Nikkei’s New Engagement Metric : Twipe’s Weekly News Digest
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore key insights from Black Friday deals, the rise of synthetic content, key learnings from Médias en Seine annual festival, Google’s new deal with Canadian publishers and Nikkei’s rethinking of data and metrics. Here are our top stories: 1. Key Insights[…]
Key Insights from Newspapers’ Black Friday Deals in 2023
2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period. Innovative Strategies: Enhancing Subscriptions[…]
Alternative Revenue Streams, Bloomberg’s 500k Subscribers, Threads after 4 months & Google Updates Changing Traffic: Twipe’s Weekly News Digest
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore alternative revenue streams for publishers, Bloomberg Media’s rise to 500,000 subscribers, how publishers are faring on Threads after it’s release in July, updates to Google search and warnings over AI discoveries. Here are our top stories: 1. 6 Alternative Revenue[…]