Black Friday Insights, Rise of Synthetic Content, Google’s Deal with Canadian Publishers, Leanings from Médias en Seine & Nikkei’s New Engagement Metric : Twipe’s Weekly News Digest

Welcome back to Twipe’s Weekly News Digest!

This week, you can find articles that explore key insights from Black Friday deals, the rise of synthetic content, key learnings from Médias en Seine annual festival, Google’s new deal with Canadian publishers and Nikkei’s rethinking of data and metrics. Here are our top stories:

1. Key Insights from Newspapers’ Black Friday Deals in 2023 

2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period. 

Read the full article here.

2. The Rapid Rise of Synthetic Content

In this report, BlueConic explores The State of Publisher Subscriptions. Through a survey of 201 publishers, this report explores the solid growth the majority of publishers are seeing, why revenue diversification is the top goal of publishers, and the inevitable two-front war of both acquiring subscribers, but also retaining them. 

Read more from A Media Operator.

3. Google agrees $100m deal with Canadian publishers ahead of Online News Act

Google has agreed to pay CA$100m to news publishers in Canada following a long battle over payments for their content in search. Canada passed its Online News Act, which seeks to force Google and Facebook to pay publishers for news, in June and will come into effect in its entirety by 19 December – under three weeks away.

Read the full story on Press Gazette

4. Médias en Seine 2023: Learnings from annual French festival about the future of news

On 22 November more than 6,000 people met at the Radio France headquarters in Paris for the 6th edition of the Médias en Seine festival. This year’s edition hosted 200 speakers across 70 sessions and focused on different ways to reinvent information, entertainment and regulation. 

Explore the key learnings with Reuters Institute

5. Japan’s Nikkei aims for greater subscriber engagement through new metric

By rethinking the data and metrics they use, practising customer segmentation and listening carefully to subscribers, as well as sharing learnings with the FT, Nikkei strives to stay ahead of the game in terms of digital subscriptions.

Read more from WAN-IFRA