Alternative Revenue Streams, Bloomberg’s 500k Subscribers, Threads after 4 months & Google Updates Changing Traffic: Twipe’s Weekly News Digest

Welcome back to Twipe’s Weekly News Digest!

This week, you can find articles that explore alternative revenue streams for publishers, Bloomberg Media’s rise to 500,000 subscribers, how publishers are faring on Threads after it’s release in July, updates to Google search and warnings over AI discoveries. Here are our top stories:

1. 6 Alternative Revenue Streams for News Publishers 

Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. We explore some of the options in our latest blog post.

Read the post here.

2. How Bloomberg Media got to 500,000 subscribers – and how it plans to reach a million

Bloomberg Media‘s chief digital officer Julia Beizer has told Press Gazette how the title managed to reach 500,000 subscriptions, five years after launching its paywall. The milestone makes it one of only 16 English-language news publishers in the world to have reached more than 500,000 digital subscribers.

Explore the whole story with Press Gazette.

3. Four months in, here’s how major news publishers are doing on Threads

In July, Threads made history by becoming one of the fastest-growing products in tech. Meta’s text-based platform, widely seen as a competitor to X / Twitter, was well-positioned for growth thanks to its parent company’s extensive expertise with social networks like Facebook and Instagram and because of X’s decline.

Read the full content on The Fix

4. Latest Google updates have led to massive traffic changes for news websites

Some news publishers in the UK, US and elsewhere have been “profoundly affected” by a string of Google search and Discover updates since September affecting traffic and, as a result, revenue.

Press Gazette explores this story in detail here.

5. OpenAI researchers warned board of AI breakthrough ahead of CEO ouster, sources say

Ahead of OpenAI CEO Sam Altman’s four days in exile, several staff researchers wrote a letter to the board of directors warning of a powerful artificial intelligence discovery that they said could threaten humanity, two people familiar with the matter told Reuters.

The previously unreported letter and AI algorithm were key developments before the board’s ouster of Altman, the poster child of generative AI, the two sources said. Prior to his triumphant return late Tuesday, more than 700 employees had threatened to quit and join backer Microsoft.

Read the full story with Reuters.


Tom Mann
Business Development, Events, Marketing

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