News 2050: a 30-year outlook for the media

In the next article in our Exclusive Speaker Series ahead of our Digital Growth Summit 2021, Alan Hunter, former Head of Digital at the Times and Nick Petrie, former Deputy Head of Digital at The Times, now Deputy Digital News Director at Reuters.com, provide us with a 30-year outlook for the media. Don’t miss your[…]

How will the news industry look in 2031?

10 years ago, Twipe was founded. It was a grim period for newspapers. The mood at the first industry conferences I attended was pessimistic. Today, 10 years later, the industry is booming. Publishers see promising results from their strategies to build sustainable reader revenues. With annual revenues above 20 billion dollars, digital is a significant[…]

Takeaways from the Reuters Digital News Report 2021

This week, Reuters Institute released their annual Digital News Report 2021. The 164 page report shines a light on the accelerated digital transformation that publishers undertook due to the pandemic and uncovers the key digital trends for the publishing industry over the last 12 months. Join us as we deep dive into the key findings[…]

Key Takeaways from the Mather Economics Symposium 2021

In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]

The Puzzling Case of Puzzles

Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe. We know that puzzles are important for habit formation, but how to transfer their success to the digital world is an area yet to[…]

6 more charts you need to see from the World Press Trends Report

On Thursday’s we published a selection of 6 charts not to miss from the WAN-IFRA World Press Trends Report. With the rich amount of thought-provoking content in the report, we thought it would be the perfect opportunity to uncover 6 more insightful charts as a bonus. 1. Digital reader revenue is where the future money[…]

6 charts you need to see from the World Press Trends Report

Last week WAN-IFRA released a report covering “World Press Trends” for 2020 and 2021. In 97 pages of insights and charts, the report explores a variety of topics like revenues growth, print vs digital, COVID, advertising or diversity. We have selected 6 key charts from the report that you shouldn’t miss. 1. Digital Circulation Revenue[…]

How to engage the under-35s

Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]

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