6 charts you need to see from the World Press Trends Report

Last week WAN-IFRA released a report covering “World Press Trends” for 2020 and 2021. In 97 pages of insights and charts, the report explores a variety of topics like revenues growth, print vs digital, COVID, advertising or diversity. We have selected 6 key charts from the report that you shouldn’t miss. 1. Digital Circulation Revenue[…]

How to engage the under-35s

Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]

Subscription Pricing: Learnings from publishers who dared to experiment

Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented, but this recent piece in The Atlantic from Josh Marshall serves as a timely reminder. Subscription pricing however is an issue where the industry[…]

Why newsletters are key for habit formation

As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the industry has been seismic. Earlier this week in a Clubhouse talk about newsletter personalisation, we heard that Belgian publisher Mediafin now sends 1 million[…]

French publishers raising the bar for digital growth and innovation

With some of the most powerful non-English news brands coming from France, French publishers have kept an open mind for digital innovation and transformation. At Twipe, we have a long history of collaborating with French publishers and we are proud to serve with our platform companies like Ouest-France, Le Monde, Le Parisien, Centre-France, Le Telegramme[…]

Nieman Lab's predictions for 2020: our top picks

Every year Nieman Lab asks leading media innovators what they think is coming in the new year. We’ve read through all these predictions and highlighted a few key predictions that publishers will need to keep in mind in 2020. Find the full list of predictions here. Reader UX standards set by tech giants This should[…]

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