2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period. Innovative Strategies: Enhancing Subscriptions[…]
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore alternative revenue streams for publishers, Bloomberg Media’s rise to 500,000 subscribers, how publishers are faring on Threads after it’s release in July, updates to Google search and warnings over AI discoveries. Here are our top stories: 1. 6 Alternative Revenue[…]
Traditional revenue streams for publishers, particularly print advertising and basic subscriptions, are becoming increasingly unsustainable. As a result, there has been a notable shift towards diversifying revenue sources beyond traditional subscriptions and advertisements. This revenue diversification is yielding positive results. According to the 2022 WAN-IFRA World Press Trends report, new revenue sources such as events,[…]
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore ChatGPT’s anniversary (and weekend announcements!), our complete guide to habit formation, Defector’s insightful annual report and a brief history of independent publishing. Here are our top stories: 1. Ethics, AI, and the Future of News: Reflections on ChatGPT’s Anniversary In[…]
In the span of a year, ‘Artificial Intelligence’ has gone from being a tech buzzword to one used in everyday speech, even becoming Collins Dictionary’s Word of the Year. Its meteoric rise in the public’s consciousness reflects more than just a trend—it marks the start of a shift in how companies operate. This has certainly[…]
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore the latest Toolkits research on subscription products, learn how to pass a pop quiz on AI and debunk myths on how Gen-Z use AI. Here are our top stories: 1. Digital editions and AI: Key takeaways from L’Edition du Soir’s[…]
Last Tuesday, the leading French newspaper Ouest-France celebrated the 10th anniversary of L’Edition du Soir. This digital-only evening edition has been co-created with Twipe back in 2013. Since its launch, it has generated over 1.85 billion page views. It has become one of the pillars in the digital transformation of one of the largest newspapers[…]
Welcome back to Twipe’s Weekly News Digest! This week, you can find articles that explore the latest Digiday research on publisher revenues, unpack the impact of dwindling news aggregator traffic, and assess the potential of social media algorithms to unite rather than divide. Plus, we look at Meta’s ad-free offering in the EU and how[…]
