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This is what top publishers’ ePaper strategies look like in 2024 (and why they work).
23 May 2024
Converting print readers to engaged digital subscribers is one of the key challenges publishers face. Enter the digital transformation. But not everyone is on board. Older readers who prefer printed papers…
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Why Top Publishers Are Turning to Podcasts for Growth
8 May 2024
Traditional news outlets are constantly innovating to stay relevant and expand their reach. One strategy emerging at the forefront is the integration of podcasts into their media offerings. As every corner…
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Disrupted in disruption: Insights from INMA’s World Congress of News Media 2024
2 May 2024
“You probably have only just recovered from the first wave of digital disruptions, and now that disruption is being disrupted.” This is how Robert Whitehead, Digital Platform Initiative Lead at INMA,…
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Appealing to Younger Audiences: Lessons from Local Newsletters
25 April 2024
Legacy media has an age problem. As it stands, the printed press readership skews older and younger audiences who have little appetite to pick up the practice of reading physical…
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What do AI Charters say About News Media Today?
17 April 2024
In a recent New York Times interview, Jim VandeHei, Axios CEO, warned that AI will “eviscerate the weak, the ordinary, the unprepared in media.” That is why, since Gen AI’s recent…
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