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Industry news
The future of storytelling: Modular journalism, fractal stories, and Smart Brevity
11 April 2024
A stepping stone to personalized news: Modular journalism News apps, websites, and social media all offer some sort of algorithmic-driven sorting of articles and content, often tweaked to meet the user’s…
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Press Start to Engage: What Publishers Can Learn From the Gaming Industry
3 April 2024
Many know how easy it is to lose track of time while playing a game, be it a round of Scrabble or a Mario Kart race. But what makes games so…
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Print is Dead. Long Live Digital (with some caveats).
28 March 2024
Print is dying. This was the underlying story that shaped the presentations at the Mather Symposium. While print still provides the most revenue for publishers today, the consensus is that it…
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Industry news
The power of bundling: How publishers can offer more value to subscribers
20 March 2024
Introduction Marc Andreessen, founder of early internet browsers Mosaic and Netscape, once famously said there are only two ways of making money: One is to bundle, and the other to unbundle.…
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Industry news
Key Takeaways from the Future Today Institute’s 2024 Tech Trends Report
13 March 2024
For the 17th consecutive year, the Future Today Institute has unveiled its 2024 Tech Trends Report, a comprehensive analysis spotlighting the technological shifts shaping industries from agriculture to aviation and notably,…
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