Category: Industry news
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Industry news
Key Takeaways from the Press Gazette Future of Media Technology Conference 2024
16 September 2024
Last Thursday, publishers and technology providers gathered in London for the widely attended Press Gazette Future of Media Technology Conference. Through various panels and case studies, the conference explored innovative ways…
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Twipe Insights
Peeking inside OpenAI's SearchGPT
1 August 2024
OpenAI launches SearchGPT, an AI-driven search engine offering real-time information. It features AI-generated texts with source references. While some publishers see potential, others worry about content use and impact on traffic.
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Industry news
How Frankfurter Allgemeine Zeitung increased brand awareness among Millennials by 75%
25 July 2024
Learn the strategies behind their successful campaign, from engaging content to targeted discounts. Find out how to apply these lessons to attract younger audiences to your publication.
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Newsletter
The Athletic’s secret to a 25% visitor-to-subscriber conversion ratio
18 July 2024
Hello & welcome! This week, we’re introducing a new format. Twipe has rebranded, and we’ve revamped this newsletter to give you more insights into what’s happening in the news industry.What can you…
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Industry news
The Audience’s Perspective on AI in Journalism
1 July 2024
Much of the conversation about integrating AI into journalism has predominantly been from the perspective of newsrooms. We’ve certainly discussed this perspective, whether it be on how publishers can use AI…
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