Why half of your new subscribers will churn in the first 3 months

While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were leaving in the first three months, after which the churn rate dropped to 1-2% monthly. So how can newspapers who have already succeeded by[…]

3 insights for generating reader revenue

Newspapers are starting to realise it is engagement, not reach, that will help them survive in the digital age. To succeed, newspapers must monetise the engagement of their most loyal readers, whether that is through direct subscriptions, memberships, or something entirely different. A new report from the AP’s Ryan Nakashima and Anne Cai looks at how[…]

Do you know your 7 percenters?

Find your super users to grow your subscriptions business For over a decade, Ken Doctor has been asking media executives “what percentage of your visitors drive 50% of your site’s traffic?” A surprisingly small amount of executives actually know the answer to this question, but across the industry the average is only 7% of monthly[…]

6 insights for your subscription strategy

  If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions Blueprint. At over 100 pages, the report is a deep dive into best practices and industry leaders in the world of subscriptions, including[…]

Positive industry vibe at INMA, Newscamp, and DME events

This month Twipe was present at WAN-IFRA’s Digital Media Europe, Newsfactory’s Newscamp, and INMA’s Subscription Summit.We sensed a genuinely positive vibe, driven by successful premium content strategies from international publishers like The New York Times, or more regional publishers like Dagens Nyheter in Sweden, Russmedia in Austria and BILD in Germany. We summarised our key[…]

Growing your subscribers with newsletters

Few publishers have recognised how important newsletters can be to their digital strategy. Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many publishers. The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter subscriber, while[…]

Loyalty, engagement, and AI: Predictions for digital media in 2018

As always, Nieman Lab released a list of predictions for the world of journalism and digital media in 2018. Here are 7 of the top predictions, focusing on loyalty, engagement, and artificial intelligence. Scooped by AI John Keefe makes the strong claim that “in 2018, you will be scooped by a reporter using artificial intelligence”.[…]

Who pays for news and how to convert them

The Media Insight Project recently released the findings from the second phase of their research project to better understand what motivates news subscriptions. The biggest finding from this phase of the research project is the discovery of three news subscriber personas, each with their own distinctive mindset towards paying for news and strategy for converting to[…]

Subscribe for weekly publishing insights

Weekly insights on digital publishing, artificial intelligence, and paid content in your mailbox.