News Podcasts and the Opportunities for Publishers

There’s no better way to wrap up our “Business of Audio” series for 2019 than digging into the latest report from Retuers on news podcasts and the opportunities for publishers. This report looks at the 15 year old phenomenon that is suddenly a ‘hot topic’ in the publishing industry, addressing two areas that we think[…]

How local news organisations can fight for their slice of the subscription pie

The subscription economy has grown more than 300 percent since 2012, but it is tech giants such as Netflix and Spotify that have mainly benefited from this. Even among the growth in news media subscriptions, national titles have dominated: The New York Times and The Washington Post account for more than half of all US[…]

Why publishers are creating vertical subscription products

This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert and retain subscribers for their main news product or add additional revenue streams. Recently we are seeing more and more news organisations experiment with[…]

How publishers are building habit with short-run newsletters

The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social media or search, while The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter[…]

5 Case Studies to Inspire Your Retention Strategy

With more and more publishers focusing on reader revenue strategies, acquisition has become a major topic in the industry. However it’s retention that’s the real key to profitability. That’s why it’s surprising to see that 59% of publishers spend less on engagement than they do on acquisition. We’ve gathered five innovative case studies to inspire your[…]

5 best practices for conversion

With 52% of publishers focusing on subscriptions as their main revenue source this year, the need to better convert subscribers is continuing to grow. This week we’ve gathered the top research into subscription conversion for publishers to make sure they’re not missing any of the best practices. Research from the Center for Media Engagement suggests[…]

5 graphs you need to see from Reuters Digital News Report 2019

Every year, we look forward to the release of the Reuters Digital News Report because it’s one of the most comprehensive reviews of news consumption globally. Based on a survey of 75,000 people in 38 markets, the 156 pages of this just released report are full of actionable insights. We’ve boiled down the findings to the[…]

Should publishers be investing in news content for smart speakers today?

In our business of audio series this year, we’re exploring how publishers can monetise their audio content, whether it be longform podcasts, news briefs for smart speakers, or something in between. Often this conversation on audio for news has been dominated by podcasts however, with the revenue model for smart speakers ignored. Inspired by a[…]

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