3 types of newsletter every publisher should experiment with

69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more. Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and[…]

Twipe's weekly news digest

News personae algorithms, TikTok, Twitch and Bundles: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like news personae algorithms, TikTok, Twitch, subscription bundle success and more. Read our top 5 stories of the week below. 1. News personae and the future of AI recommendations Personalisation[…]

5 themes that governed the news industry in 2022

In 2022, the news industry was presented with the opportunity to blend their pandemic world learnings with a return to normality. This resulted in a refreshed outset for publishers. Join us for a rundown of the 5 key themes that we think ruled 2022. 1. Generative AI changing content creation A touch of recency bias[…]

Twipe's weekly news digest

Micropayments, Black Friday deals and print cutting: 5 stories which caught our eye last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like micropayments, how publishers approached Black Friday, the Washington Post releasing their own Spotify Wrapped and more. Read our top 5 stories of the week below. 1. Micropayments again Micropayments have[…]

Long-term subscriptions and low price points: how publishers approached Black Friday 2022

Black Friday has grown beyond American shores and people across the world are on the lookout for their chance to grab a bargain. To leverage this hype, publishers have leaped onboard with offers in all different shapes and sizes. To look further, we studied the websites of 60 publishers from 17 different countries this Black[…]

Twipe's weekly news digest

Subscriptions on the rise, NFTs and changing newsrooms: our top 5 publishing stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why subscriptions are still on the rise, how publishers are pioneering with NFTs, insights from Reuter’s latest report on changing newsrooms and more. Read our top 5 stories of the[…]

Twipe's weekly news digest

Peak newsletter, gamification and Gen Z news preferences: our top 5 stories from last week

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like why publishing is not yet at peak newsletter, how a German publisher is using gamification to educate citizens about local politics, insights from a report studying Gen Z and Millennials[…]

Twipe's weekly news digest

Text to image tech, need to knows for innovators, subscriber acquisition: 5 publishing stories to read

This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like AI to image technology, 5 need to knows for media innovators, how a Danish publisher increases subscriber acquisition without interfering with ad revenue or compromising on page views and more.[…]

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