Den Preis für das eigene Produkt zu bestimmen ist eine der schwierigsten Entscheidungen, die Publisher treffen müssen. Mit der richtigen Preisstrategie ist es möglich für die Medienbranche Leser zufrieden zu stellen und gleichzeitig effektiv seine Profite zu steigern. Abonnements spielen dabei eine besondere Rolle und sollten gut durchdacht sein. Warum ist es wichtig gerade jetzt[…]
Earlier this year, some of you took part in a survey about reader revenue strategies and technology trends – thanks to all who responded! The results of these will be included in the next research report from the Reinventing Digital Editions series (sign-up here for an early copy). Today, we share a sneak peak from[…]
This week, Reuters Institute released their annual Digital News Report 2021. The 164 page report shines a light on the accelerated digital transformation that publishers undertook due to the pandemic and uncovers the key digital trends for the publishing industry over the last 12 months. Join us as we deep dive into the key findings[…]
**This article was originally published in German by die-zietung.de on 28th April** Digital newspapers continue to grow in popularity. Not only is the circulation growing, but e-paper subscriptions are also growing at an above-average rate of 24.3 percent. The e-paper circulation of German newspapers increased by 18.34 percent in the 2nd quarter of 2021 compared to[…]
In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]
Last week WAN-IFRA released a report covering “World Press Trends” for 2020 and 2021. In 97 pages of insights and charts, the report explores a variety of topics like revenues growth, print vs digital, COVID, advertising or diversity. We have selected 6 key charts from the report that you shouldn’t miss. 1. Digital Circulation Revenue[…]
Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]
Subscription strategies can offer a sustainable financing strategy. By now, the majority of the news industry knows this. The pitfalls of focusing digital strategies on advertising revenue are already well documented, but this recent piece in The Atlantic from Josh Marshall serves as a timely reminder. Subscription pricing however is an issue where the industry[…]