Tag: subscriptions
The latest updates from Twipe
Why newsletters are key for habit formation
17 March 2021
As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the…
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Three trends in news audio to prepare for in 2021
18 January 2021
Almost a year ago, when Coronavirus was just starting to rear its ugly head in Europe and North America, there were fears that widespread work from home, and the loss of…
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Surprising opportunities for news audio despite the pandemic
5 October 2020
Coronavirus has impacted news media across the spectrum, from declining advertising revenue to changing news audience habits. In the early days of the crisis, there was an immediate fear that news…
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European publishers seeing success with subscription strategies
30 September 2020
This week a study on publishers across Europe was published by Reuters, with a focus on how 8 specific titles have found success with reader revenue strategies. This report serves as…
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Monetising the 95% of readers that won't subscribe
5 August 2020
Back when the World Wide Web was first being created, Tim Berners-Lee and his team were responsible for listing the error codes for when things would go wrong, such as error…
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