Tag: subscriptions
The latest updates from Twipe
3 key ways to reduce news product friction
10 March 2020
Coming off recent industry discussions on the importance of product thinking, this week we are exploring three key ways publishers can reduce news product friction in their digital strategies. Registration walls…
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News Podcasts and the Opportunities for Publishers
4 December 2019
There’s no better way to wrap up our “Business of Audio” series for 2019 than digging into the latest report from Retuers on news podcasts and the opportunities for publishers. This…
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Why publishers are creating vertical subscription products
6 November 2019
This year Reuters found that 52% of media executives will focus more on reader revenues, and we expect this to grow more in 2020. Publishers can either focus on how to better convert…
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How publishers are building habit with short-run newsletters
7 August 2019
The importance of newsletters in today’s media landscape comes as no surprise. French financial newspaper Les Echos found that readers who reached the website via email are more loyal than those who come via social…
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Industry news
5 Case Studies to Inspire Your Retention Strategy
24 July 2019
With more and more publishers focusing on reader revenue strategies, acquisition has become a major topic in the industry. However it’s retention that’s the real key to profitability. That’s why it’s…
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