Tag: subscriptions
The latest updates from Twipe
First signs of a subscription model for podcasts
19 February 2019
In the second article for our “Business of Audio” series, we are taking a look at the changing business model for podcasts. Following in the footsteps of many publishers who are…
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Building a long-term relationship with your readers
13 February 2019
A recent survey from Reuters found that 52% of media executives will focus on reader revenues this year, and we know that leading publishers invest more in engagement than acquisition. So…
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Frequency is the highest predictor for retention
6 February 2019
The latest release from the Medill Local News Initiative at Northwestern is another strong indicator of a changing perspective among many leading publishers. In a study of over 13 terabytes of…
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Why half of your new subscribers will churn in the first 3 months
29 August 2018
While reading the new WAN-IFRA report “Engaged Readers Don’t Churn—Retention lessons for digital subscriptions“, one key stat stood out: German newspaper Die Welt found that half of their new subscribers were…
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3 insights for generating reader revenue
7 August 2018
Newspapers are starting to realise it is engagement, not reach, that will help them survive in the digital age. To succeed, newspapers must monetise the engagement of their most loyal readers, whether…
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